8 Budget-Friendly Facebook Marketing Tips For Starting Businesses

Published: May 10, 2019

With over 2 billion active monthly users on its platform, Facebook has established itself as a juggernaut in the social media world. This is why for small businesses wishing to market their products or services, Facebook is an excellent platform to set up ads and campaigns.

Facebook Marketing Tips

Although that may be the case, small businesses often worry about campaign costs. Given their limited spending capacity, it is a valid worry.

Fortunately, Facebook marketing strategies need not be expensive to be effective. There are many tips and tricks that any business can utilize. Read on to find eight budget-friendly Facebook marketing tips anyone can use and afford!

Establish a Facebook page

One of the easiest ways a starting business can utilize Facebook for their marketing needs is by establishing a Facebook page for their business. It’s simple, it’s cheap (actually, it’s free!), and reaps a lot of benefits.

For one, you can establish a community for your business and a way to communicate with the said community. Frequent and relevant communication with your audience builds brand trust and improves brand image.

Aside from that, Facebook has a little something called Facebook Insights that provides relevant statistics on activities on your page. They cover key performance indicators from likes and reach to the performance of your posts.

With a Facebook page, you have free access to these benefits. And it’s easy to navigate and intuitive too.

You might also be interested in “Benefits of Website Builders“.

Identify your campaign objectives

Plunging blindly into marketing on Facebook without a goal in mind is ill-advised and ultimately, unproductive. A goal helps identify where a campaign should be focusing its efforts on to not waste time or money doing something that will not get desired results.

There are several campaign objectives you can set your business on. But for Facebook campaigns, there are three main objectives you can choose from awareness, consideration, and conversion.

For a business that has just started, perhaps the best thing to do to start is to focus on Awareness. For Awareness on Facebook, you can further optimize by either aiming for reach or maybe impressions.

The more established your business is, the more you can begin to move further in the conversion funnel, from Awareness campaigns to Consideration campaigns, and finally to Conversion campaigns.

Build a customer referral program

Another cheap way to market your business on Facebook is through creating a referral program. A referral program is when you establish a program to reward your established Facebook followers when they refer Facebook friends to join the program.

Utilizing a referral program in your Facebook marketing strategies has plenty of benefits. It can increase brand awareness, generate likes, and, depending on your approach, sales.

When crafting your program, make sure to create an enticing ad copy. Make the reward visible in your publicity materials and make it easy for them to join the program through prominent submission forms, or embedding share buttons on the post.

This is an excellent use of your community and a positive way to interact with your audience. Of course, it’s great for business too.

Run online contests

A quick and easy way to engage your target audience while remaining within budget is by running online contests on your Facebook page. Remember, though, to consider your goals when making a contest.

A well-crafted online contest on Facebook can increase your page’s reach, involve a wider audience, and increase engagements. There are other benefits for you depending on the type of contest you want.

If you’re interested in running a contest, you can encourage fans of your page to create user-generated content for a prize. This can significantly affect brand relationships and encourages your fans to interact with your page more often.

When you’re running a contest, create a series of posts reminding users of contest deadlines. And after the contest, make sure to post your contest winners on your page and tag them to let them know!

Utilize Facebook Story

A recent feature of Facebook is Facebook Story. This feature means more marketing possibilities and other advantages for any business on Facebook.

A small business can use Facebook Stories to connect with users daily without much effort on their part. Aside from that, you can use Facebook Stories to craft a less commercial brand personality for users to get to know. Plus, it’s fun to do and easy to use.

And another thing to keep an eye out on is the future of Facebook Stories. Mark Zuckerberg mentioned trying to find a way to monetize Facebook Stories, so be on the lookout.

Generate high-quality content

On Facebook, anyone can create compelling and engaging content. Considering your business and its branding, generating high-quality content can be easier on Facebook.

You have four types of Facebook posts to play around with: photo, link, video, and text posts. One content marketing strategy is to drive people to your website through posting link posts. Clicking on the thumbnail will lead to your site and will drive engagement there as well.

Another way your content is higher in quality when on Facebook is its mobile-optimization capabilities. Facebook has billions of mobile users and has processes in place that make their platform automatically mobile-friendly so that you don’t have to.

Also, before you forget, remember to make use of your Facebook Insights. Use this to get a good look at your audience and their interest to better target them with your content.

Optimize your Facebook page

They say if it isn’t broke, don’t fix it. But there’s always room for improvement, and this applies to your established Facebook page as well.

For small businesses, it is especially important that you pay attention to your About page. Providing clear-cut descriptions of your business and what you can give them is essential.

Also, remember to include contact information in your page. Aside from the Facebook Messenger option, maybe add a business address or a telephone number.

Other small adjustments you can make are optimizing your Facebook page profile to match your brand’s personality. These minor tweaks can help elevate your page and makes your business look more professional for your audience.

Make use of the Facebook Pixel

A more advanced way to optimize your business on Facebook is through Facebook Pixel. Facebook Pixel provides measurement and analysis tools for your advertisements on Facebook.

It is advantageous for your business to use Facebook Pixel if you wish to focus on your website audiences specifically. Aside from that Facebook Pixel can be used to craft more effective ads. It can also tell you how consumers engage in your site.

If you’re looking to boost your marketing level to a higher level, then consider using Facebook Pixel. It can provide a good snapshot of your audience that you may not find anywhere else.


To conclude, truly effective marketing does not only rely on your budget. It requires strategy and an understanding of your tools as well as your audience and your brand. This applies to Facebook marketing as well.

Small businesses shouldn’t be afraid of spending a little time curating their Facebook presence. A lot of its features are free or cheap to use and are easy to understand, as we’ve covered in our eight tips.

These tips have covered extensively just a few of what one can do as a small business on Facebook. It won’t break the bank and still produces results so why not start now?

About the Author – Kevin Urrutia is the founder of Voy Media, a Facebook Marketing Agency based in New York. He helps businesses maximize the benefits of Facebook Advertising, leading to a dramatic improvement in sales while pushing down costs. Voy Media thoroughly studies each client and comes up with tailor-fit solutions to bring about the best results.