3 Useful Tips to Safeguard Quality When Converting Business Videos

Published: Feb 26, 2019

From time to time you may find that you need to convert the format that your business videos are stored in. It may be to make sure they are compatible with certain devices or platforms, or to compress their file size with a different codec.

If you do convert your business videos there are a few useful tips that you should follow to ensure that their quality isn’t adversely affected:

Convert a copy of the video file

The main risk to the quality of video files when they are converted is that every time you convert the video codec some video data will be lost as the file is decompressed and then compressed once again. Because of that if you keep converting the same video over and over, its quality will gradually deteriorate.

To ensure that does not happen, you should always convert a copy of the original video. That way you won’t be converting the same video over and over, but will always be converting from a copy of the original.

Store and backup the original video file

Seeing as the original video file plays an important role in preserving the video quality – you should take steps to protect it. Ideally it should be safely stored and backed up, to minimize the risk of anything happening to it.

If you want to be really safe you could follow the 3-2-1 rule for backing up files. For important video files, it is the best way to ensure they are backed up effectively.

Do not adjust the frame rate

In general adjusting the video settings when you convert your video can have unintended consequences, but that is especially true of the frame rate. If you adjust the frame rate, some frames will either be duplicated or removed – and in both cases it can make your video look off pace and make it appear to stutter.

That being said in some specific cases you may have no option other than adjusting the frame rate. Just keep in mind that it can affect the video quality however, and always make sure the original file is still available in case you want to restore the video to that version.

As far as possible you should make it a point to use all of the tips described above. It doesn’t matter whether you’re converting MOV to AVI, MP4 to MKV, or any other format – by using the tips you’ll safeguard the quality of your business videos.

In most cases converting the video format will actually be the easy part, and for example you can use Movavi Video Converter to do that.

The reason it is especially important to take steps to safeguard the quality of business videos is twofold. For starters the video quality will impact the performance of your videos and their ability to fulfill their goals. On top of that business videos tend to have to be converted to different formats more frequently – meaning they are at increased risk.

Now that you know what needs to be done, you should make it a part and parcel of your workflow.

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