The Best Ways to Optimize Your Posts for Maximum Traffic
Who wouldn’t want to drive traffic towards their own blog?
The famous Dubai SEO Agency or any other SEO specialist entity will tell you that the goal of every blogger is to rank high on Google search.
However, the algorithms for optimization are changing rapidly, rendering it more difficult. But this does not mean that optimization has become impossible or very highly technical. It is still rather easy as long as you are aware of the basics of this game and incorporate them into each one of your posts.
In the article below, we will discuss some ways to optimize your posts for maximum traffic. These valuable tips will enable you to start making your time more productive.
Pinning Down the Appropriate Keywords
Keywords are perhaps the most important aspect of SEO. It is the first thing that you should look for when you are planning a post. If you don’t get the right keyword, you can forget about optimization.
On the other hand, if you are able to pin down the right keyword, it will allow Google to understand your content better and increase your chances of appearing in the search response.
Smooth and Easy Keywords
Make sure that the keyword you have chosen for your post is not difficult. The more difficult your keyword is, the more competition you will have to face. A general rule for selecting a keyword is to go for the one which garners a reasonable amount of traffic. It should not be a competitive keyword.
There are free tools available that will enable you to gauge the difficulty level of a certain keyword. These tools will also provide you with a keyword to the number of his estimation.
Specific Long-Tail Keywords
A long-tail keyword is not a keyword but a combination of 3 to 4 words or phrases. The long-tail should be specific to your business, or the product/service you are offering. These offer relatively low competition and thus, are ranked easily.
When a potential customer types a specific word or phrase in the Google search bar. They know exactly what they are looking for, and if you are able to develop such content that matches the purpose of that particular person, you will obviously get a higher ranking.
Another point to note is that you must use these keywords in all the right places within your content. These could be either the title or the subheadings. There are plenty of free tools available that will assist you in selecting long-tail keywords.
Proper Usage of the Keywords
Google’s rankings and content titles are interrelated. Moreover, using variations of the main keyword in heading within the content, is also very useful. Note that this is a double-edged sword. Using the keyword again and again within the content may have a negative effect on your ranking.
Take care of the Click Through Rate (CTR).
CTR is one of the most important factors that determine the ranking of your post on Google. If you want to get the highest CTR, you must create titles for your post that would immediately catch the eye of the person browsing the internet, and compel them to click on the link.
You should note that the title should not be more than fifty-five characters, so keep this limit in mind before creating one.
The meta description of your post is also very important. The searcher must get a clear and concise view regarding the content that you have posted. The keyword should be a part of the title as well as the description and should not be overdone.
The Responsiveness Factor
The indexing used by Google is known as mobile-first, which means that the ranking depends on the mobile site. This also applies to cases where the searcher is using a laptop or a personal computer. The above phenomenon makes it imperative that your website is working best on mobile and/or hand-held devices at all times regardless of the fact that your traffic originates from personal computers or laptops.
A responsive WordPress theme can do you wonders. There are many templates available on the internet which can be very easily downloaded and used with your own blog.
Using Images for Maximum Optimization
Many bloggers don’t realize that Google Images Search is also a very potent tool for driving traffic towards your post. If the images are optimized appropriately, they divert a lot of traffic towards your post.
Using the right URLs
The URLs you are using must be short, concise, and to the point. The anchor text should be short and user-friendly. Make sure that you never use a URL with a date or any special character.
Need for Speed
One of the most important factors for your ranking is the speed with which your page loads on a device. This simply means that in order to get a higher ranking, you will need to decrease the loading time of your page. In fact, even if the page loading time wasn’t a ranking factor, it would still be very important because the reader does not have the patience to wait for any longer than 30 seconds.
Google offers great suggestions when it comes to increasing the loading speed of your page. If you are able to incorporate those ideas, you will see that your page will be loading much faster.
The Final Word
The above-mentioned tips will be extremely useful when it comes to optimizing your posts. try to implement all these suggestions, and you will see the difference yourself. However, you should note that simply by using these tips, you will not get the first position on Google Search. Patience is the key here. You will learn as you tread along this path, and this is a long journey that will teach you many things along the way. But in the end, you will be able to comprehend the mechanics of optimization and will be able to use all the tools at your disposal so that you rank among the best.