Now that digital marketing is on the rise, business owners, whether big or small must take advantage of this phenomenon. Digital marketing is essential in promoting the business’ products and/or services in order to gain brand awareness and revenue. However, if a small-scale business will use this, they will be constrained with only limited resources […]

Branding is a marketing practice under which a business focuses on building a name and symbol that is easily recognizable by the audience. Having a good branding not only helps a business in making an indelible impression on its visitors but also allows them to understand what to expect from the business. Why is Branding […]

The only way you can communicate with your consumer is via the content posted on your brand’s top domains. This includes your website and its blog, social media channels, and any other referral method such as podcasts. Without content marketing tactics, your digital marketing campaign might fall flat, allowing your brand to suffer and fumble […]

With over 2 billion active monthly users on its platform, Facebook has established itself as a juggernaut in the social media world. This is why for small businesses wishing to market their products or services, Facebook is an excellent platform to set up ads and campaigns. Although that may be the case, small businesses often […]

If you think that email marketing is dead, you might need to reconsider your views. Email marketing makes more sense now than ever before. The reason? There are more than 3.7 billion email users today, and this number is soon going to hit 4.3 billion by 2022. What’s more, email marketing is expected to provide […]

“Marketing made me do it.” Whilst this isn’t something you’ll ever admit to, it’s undeniable that are buying decisions are influenced by the adverts we watch, read and are exposed to. The very best marketers draw on a wealth of possible tricks, hooks and vulnerabilities uncovered through centuries of studies into human behaviour and repurposed […]

For those not in the know, affiliate marketing is a performance-based marketing strategy which rewards affiliates for every customer they send to their partner company’s online store. It is easy to think of this as a sketchy approach, especially since it has its origins in supplement and beauty product selling. But it has become one […]

Your brand identity is governed by two important factors namely brand awareness and customer based brand equity. Your brand is what your customers feel about you. Building a strong brand identity takes time, effort and perfect execution of strategies. The customer should be the focal point of every action so that your customer starts trusting […]