Your brand identity is governed by two important factors namely brand awareness and customer based brand equity. Your brand is what your customers feel about you. Building a strong brand identity takes time, effort and perfect execution of strategies. The customer should be the focal point of every action so that your customer starts trusting […]

Instagram hashtags have been a thing for sometime and will likely continue so in 2019 and above. When you think of hashtags, Instagram and Twitter readily come to mind, Facebook too. The use of hashtags (originally called pound signs) online didn’t start until the late 1990s as they were used on IRC (Internet Relay Chat) […]

You have learned along the way just how important marketing is in the growth of your business, but perhaps you’ve never had the time or the inclination to look at just how effective email marketing can be. You’ve invested in paid ads, professionally written copy, and even video marketing, but there is something about email […]

Twenty years ago, social media wasn’t on the landscape of marketing tools. People were still focused on newspaper, radio and television advertising almost exclusively. In a short two decades, however, it has become one of the most important marketing tools businesses have. It’s much cheaper to advertise on social media than traditional platforms, and it’s […]

If social media seems like a big waste of time to you, you’ll want to sit up and take notice of some of the statistics that state otherwise. Small businesses that fail to add social media to their marketing repertoire miss out on potential revenue and leads. Even if you only invest a little time […]

I value criminal minds. I hold the contention that criminals should be the thriftiest, most creative, quickest, and most flexible people, for at a moment’s notice things can go awry. Tom Wainwright’s Narconomics: How to Run a Drug Cartel (2017), is an amazing book that I recommend all contrarian business leaders purchase. He expanded upon […]

We live in a competitive, global marketplace where businesses must scramble if they want to thrive. If your marketing strategies aren’t smart and current, you risk losing out to any number of competitors. No longer do you compete with the shop across town, but you are competing with all similar stores in other countries, as […]

A product launch is something that needs to be thought out very carefully. There is no point in spending months or even years working on something to only rush the launch at the end and see your product fail. If you are going to have a successful launch, then there are certain things that you […]