9 Ways to Increase Traffic to Your Website
These days, everyone has a website. But if you’re a business owner, entrepreneur, or marketer, you’re probably wondering how to get more people visiting your website. How can you attract more customers and clients? Luckily, there are a number of things you can do.
1. Participate in Social Media
Social media drives a great deal of referral traffic to various websites. It’s not enough to simply put out quality content and just wait for people to find it. You have to share your content. One great place to do that is on social media. The platform you want to use will largely depend on what your content is. Pinterest is great for recipes and fashion, for example, whereas Twitter is better for links to long blog posts that will make people think.
2. Optimize your Page for Search Engines
On-page SEO is important. You want to make sure the search engines know what your page is about. Make sure you have title tags and meta descriptions on each page. If you’re website is a WordPress site, you can use the Yoast plugin to easily give each page a title tag and meta description.
3. Write Guest Blog Posts for Popular Blogs
Visit blogs within your niche and write a guest post. You want to make sure you’re doing it for more than web traffic, though. Find a blog that you genuinely have something to offer. The standards for guest blogging are higher than they used to be. You want to write a piece that is sincerely giving quality information. You want to make sure you have something of value to say.
4. Start a Mailing List
A mailing list can be a great way to increase web traffic, especially if you send out newsletters with links to blog posts. But make sure you aren’t just asking people to visit your website or buy your products or services. Give them valuable information without asking them to do anything in most newsletters. This way they will be more inclined to buy your products and services or to visit your website when you do ask them to. You may also want to offer a lead magnet in exchange for their e-mail address. You could, for example, give them a free e-book when they sign up.
5. Use Advertising
Whether you use Google advertising or advertising on social media, it can be a great way to generate traffic to your website. You really only want to do this when you are offering some product or service on your website so you can see a return on investment. Facebook ads, however, are still effective, and more and more people are starting to also use Instagram story ads.
6. Interview Others in Your Niche on Your Blog
If you interview experts in your field, they will share the post with everyone in their network, which will get more visitors to your website. It will also give you some great content to share with your audience, and it will give you more credibility in your field if you’re interviewing experts.
7. Update Your Website Regularly
You don’t want to send a bunch of traffic to a website that hasn’t been updated in years. If you haven’t started a blog, now is the time to consider one if it makes sense for your business. If you do start a blog, try to update it once a week or at least once every other week. This will show people that all of the information on your website is up-to-date information.
These are only some of the suggestions that will help you to get more traffic to your website. There are other strategies like inviting others to write guest posts for your blog, post internal links on all of your pages, and make sure your site is running as fast as it can. But I think the main takeaway should be to create quality content and share it with as many people as possible.
Sara Crawford is a digital content strategist for WT Digital Agency and an author from Atlanta, Georgia. She has written novels, produced her own plays, and performed as a singer/songwriter. She is passionate about the act of creation, and she adores the written word.