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What are Conversions and How Can You Boost Them?

Published: Jun 27, 2019

There are lots of different ways that a business can measure whether they are being successful in their attempts at marketing to consumers and encouraging them to do certain things. Put simply, a business’s conversion rate is the percentage of its audience that it is able to convince to take a particular action or do a particular thing. Conversion rates are easily calculated by dividing the total number of people in the audience by the number of people who take the desired action and multiplying the result by 100. 

conversions

It is important for businesses to measure their conversion rates and to use them to assess how successful, or not, their marketing efforts are. There are lots of things that you can do in order to improve your conversion rates. If you take the right approach to marketing, you can raise your conversion rates through the roof.

Keep Your Customer Data Synchronized

Email marketing is an important technique for making sure that people are regularly coming back to your website. But email address lists can become outdated very quickly, as it isn’t always easy ensuring that the contact information you have is current. However, this is important for making sure that your marketing is reaching as many people as possible. PieSync is a tool that makes keeping your customer contact data synchronized easy, as it can integrate with apps like Mailchimp, Outlook and Google Contacts. The added bonus is that this reduces the time needed for manual data entry.

Optimize Your Communications

If you want your customers to do particular things, then you will need to communicate to them. Advertising is all about communicating with people on a subconscious level and speaking to them in non-verbal ways. The better you are at communicating with your customers, regardless of how you communicate with them, the more effective your messaging will be.

You should think about the ways that you can potentially talk to your customers and decide which is the best for you based on your specific target demographic. Once you know who it is that you are communicating with, it will become easier to craft the right messaging to optimize your conversion rates.

Test Ideas

The more data you have about what techniques your audience respond to the best, and which strategies are yielding the best results, the easier you will find it to craft effective marketing communications for your audience. Testing out ideas on small focus groups can give you valuable insights into what your audience is likely to respond to.

As long as you have a good idea of the demographics of your target audience, you can put together a focus group that has the same makeup. This will give you a good idea of how your audience will respond, if you do it right of course.

Your conversion rate is one of the most important metrics that you have for assessing the efficacy of your current marketing strategy. You should get used to measuring your conversion rate and using it as a standard for assessing how thing are going with your marketing. Anyone can boost their conversion rates, but the tips above are a great place to start.