Being a talented designer is just the first step toward creating a great website. Understanding how users engage with it can provide wisdom and insight to help you take your site design to the next level. Web analysis is here to stay and while your passion may be found in creativity, understanding what analysis can do to enhance your designs is becoming essential.
To help you learn more about how Google Analytics works for designers check out the Analytics guide below and read on for more tips.
Click image to open interactive version (via Simply Business).
In summary, by signing up for Google Analytics you will gain access to a tracking code that can then be added to every page of your website. The code collects visitor data and compiles it into reports for categories like traffic sources, content, and conversions that display your website’s data patterns within a chosen date range.
Analytics offers quick and easy access to more in-depth information about your online customers, for example where they are coming from and what behavioral patterns they exhibit. This valuable data could help inform decisions about the effectiveness of your web design and potential areas for growth, development and enhanced usability.
Once you have an overview of your website’s performance and users, you just need to ensure that you input the tracking code on every page to make sure every drop of data is collected. Then analyze and tweak your site designs and be even better at your job!