Your logo is both a virtual and visual identity of your company. It serves as a graphic representation of your business, as well as it directly affects how people remember who you are. All businesses, large and small, need a quality logo for branding and identity purposes.
Many people opt to hire a professional graphic designer to create their logo, but it is also possible to create one yourself. In fact, in some ways, you may be the best person in the world to design your logo – because you’re the one who know most about your company; and you’re the one who knows most on how to represent it.
If you decide to take on the task of creating your own logo, read on. The following strategies will definitely help you to create the best logo possible.
While this may seem obvious, it is not always easy to pull off. It requires a lot of research to ensure that your logo is not the same as any other. Yet it is also possible to use basic colors, shapes and free logo creators to do something distinctive. Moreover, you just need to stay creative and note that simple little tweaks can drastically change the overall effect of your work.
When thinking of legibility, remember that it will be viewed from different sources. It can be computer screen, a stationary, a side of a building and a whole array of printed materials. It can be on flash banners, newsletters, landing pages; it can be on billboards as well as television – where it requires animation. Logos should be as clear and as easy to understand as much as possible.
It is also important to have a well balanced design that works especially when using graphic imagery and text. This is very important. You should always note that images and text should work well together, as supposed to overwhelm each other. The text should not be too strong versus the logo and vice-versa. Balance is a must.
When you create a great logo, it should look good in both color and black and white. This should stand true even if you never intended for your logo to be colorless. Your clients may or may not have printing resources that may force to use your logo in a monochromatic version. You can “test” this out by switching it to black and white to be sure it is still as attractive and readable. Think carefully about your color choice, read up on color psychology and make sure you choose a palette that sends the right message for your business.
Resist the urge to show off your fancy design skills. Your logo should be simple and send its message easily. It should not be complicated or appear cluttered. Sleek, streamlined and simple will actually carry the most impact.
Make sure your logo works when placed on top of different backgrounds and different color palettes. It might go on top of textured areas such as a concrete wall of a building, clear glass, or even on plain white envelope. Make sure that your logo is still recognized even on the busiest of surfaces and the calmest of exteriors. This also brings us to #5 – to keep it simple. Simple logos tend to work better on complicated and non complicated areas – thus making it flexible.
A logo really must capture the soul of your business. Once you’ve come up with a few design ideas, have as many people look at them as possible. Get feedback; ask people what the logo makes them “think of” or “feel”. Does it evoke the right emotions and connotations? This sort of information can help you make sure the logo you love sends the right message to others.
When you implement these strategies into your logo design, it will be a huge benefit to the overall effectiveness of your logo. Many say that a logo represents the heart of the company and its overall individuality. The creative process is so important because the logo you design will serve as the iconic representation of the life of your business in years to come.