In a nutshell, a unique selling proposition (USP) is what your company is about and what you stand for. A USP can help you stand out from the competition, because it gives like-minded consumers a cause to get behind alongside you. It can also be about what is unique or the value you provide. Don’t […]

Businesses with the best product or service will be most successful right? Wrong! In 2018 being the best at what you do is not enough. Start-ups and small to mid-sized businesses who haven’t adopted online marketing are feeling the pressure from those that have. Modern day marketing can be expensive, time-consuming and is no longer […]

Preventive maintenance plan is being opted for by a number of businesses across the globe. The main objective of this plan is to keep the assets of your company running so that they perform in a consistent manner. Most importantly, if the equipment and assets are in a running condition, it also means that they […]

Getting unique traffic flowing to your website is one thing, but retaining your audience’s attention so they keep coming back is another. In fact, it’s just as important that you hook new visitors, too, so you can convert them into brand advocates. A brand advocate is essentially a loyal customer that continues to use and […]

“Yeah we tried blogging, but decided it isn’t for us,” is something I hear companies say all the time. In case you’re not well-versed in company speak, what they’re really saying is, “We tried blogging, but we couldn’t figure out how to make it bring in visitors or customers.” After all, no company is going to stop […]

The busiest shopping season of the year is now in full swing, and every day the holidays grow closer and closer. In 2016 alone, the total sales for November and December skyrocketed eight times faster online than conventional brick-and-mortar sales. That trend is sure to continue this year, and for many years to follow. That’s […]

Having an online presence is a vital requirement for almost every business nowadays, and this is something that most business owners have realized. As a result, more and more businesses are establishing an online presence using websites and web hosting, which they can use to target potential customers all over the world. Unfortunately, establishing an […]

Referral marketing is a cost-effective way to get the word out about your products and attract new customers. If you’re looking to expand your business, you might be interested to know that about 65 percent of new business comes from referrals. That is nearly two-thirds of new business! If you really want to grow your […]