Naming your brand is a fun activity that yet requires a great deal of thoughtfulness. You want it to sound nice and interesting, but you also need it to serve your particular business. The two key aspects of a brand name are its individual likability and the way it fits your enterprise. A likable brand […]

We live in a competitive, global marketplace where businesses must scramble if they want to thrive. If your marketing strategies aren’t smart and current, you risk losing out to any number of competitors. No longer do you compete with the shop across town, but you are competing with all similar stores in other countries, as […]

Getting unique traffic flowing to your website is one thing, but retaining your audience’s attention so they keep coming back is another. In fact, it’s just as important that you hook new visitors, too, so you can convert them into brand advocates. A brand advocate is essentially a loyal customer that continues to use and […]

If your business is like most others, you try to improve your company website and online marketing plan from year to year. The beginning of a new year is the perfect time to take a look at what you are already doing right and what might need improvement. When it comes to website design, there […]

The global economy has developed so much that there’s almost no scope for a single producer producing one of a kind of product. The day a company launches any innovative product some other company launches its replica at a comparatively lower price. Uniqueness in the market has become rare if not non-existent. Your Brand is […]

Nowadays, there are different Twitter analytics tools that help marketers with analyzing their Twitter data to determine whether their efforts on this platform are performing well. There are numerous values that are measured via these analytics tools. For Twitter, it’s a Tweet’s performance, hashtag data and retweet rates — basically more on how your client’s […]

You started a business. You launched a great product that competes well with the offer of your competition. It’s solving an important problem your audience has. It comes at a cost-effective price. That’s not enough. Even if you have the perfect product and you come up with a nice campaign to launch it, there’s something […]

How can you make sure your brand message is getting across in the most effective way possible? A brand is not simply a logo or a name. It’s not even the product or service a company offers. What really makes a brand is the reputation, story, and unique selling point it creates to attract a […]