Preventive maintenance plan is being opted for by a number of businesses across the globe. The main objective of this plan is to keep the assets of your company running so that they perform in a consistent manner. Most importantly, if the equipment and assets are in a running condition, it also means that they […]

While every step in your marketing process is important, conversion rate optimization (CRO) makes the difference between simply driving traffic to your site and funneling that traffic toward conversions. Knowing you need to improve your CRO and understanding how to do so are two different things. Most businesses are not happy with their conversion rates […]

Introduction After many decades, people are still talking about buyer persona. It is unimaginable for any organization to neglect buyer personas considering its benefits. It does not matter if the organization is engaged in B2C or B2B marketing. Below are the definition of buyer persona and importance to your business and marketing strategies. What is […]

The overall economy may be improving, but the personal debt crisis continues. For instance, total student loan debt has reached $1.5 trillion with 44 million borrowers overall. Meanwhile, mortgages have racked up $10.5 in total debt. These macroeconomic figures affect millions of households, but there are ways to reduce debt burden. 1. Establish Clear Numbers […]

Any CEO truly worth their salt will understand the tremendous influence they have on a company. As a CEO’s actions generally spearhead the direction and generate the profitability of an organization, it is imperative to understand how setting the tone and promoting the culture of your brand will influence the vision of your workforce. As […]

You may have heard of Hare and Tortoise tale when you were a kid. Didn’t you? I have heard many times and it teaches me the truth of life; Slow and Steady Wins the Race. No matter how fast you run, you stop to rest and figure out how you can proceed further. The era […]

Getting unique traffic flowing to your website is one thing, but retaining your audience’s attention so they keep coming back is another. In fact, it’s just as important that you hook new visitors, too, so you can convert them into brand advocates. A brand advocate is essentially a loyal customer that continues to use and […]

“Yeah we tried blogging, but decided it isn’t for us,” is something I hear companies say all the time. In case you’re not well-versed in company speak, what they’re really saying is, “We tried blogging, but we couldn’t figure out how to make it bring in visitors or customers.” After all, no company is going to stop […]