A product launch is something that needs to be thought out very carefully. There is no point in spending months or even years working on something to only rush the launch at the end and see your product fail. If you are going to have a successful launch, then there are certain things that you […]

Graduation day is a time students strive toward, thinking about the day they can officially start their professional lives. However, it’s after graduation that the real work begins. New design graduates have some big decisions to make and some real struggles to overcome. About 66 percent of college graduates struggle in the attempt to launch […]

Freelance copywriting can be hard when you are just starting out. I have been copywriting for almost 4 years now but I can remember what it was like to just be starting out like it was yesterday. I remember sitting down at my local coffee shop, ready to work, with absolutely no clue on where […]

Any way you choose to slice it, remote work translates to profitability for all concerned – companies, workers, and yeah, even the planet. Workers like the flexibility and control it provides, along with a heavy reduction of commute time. And fewer workers commuting to work naturally converts to lessening of nasty things like pollution. But […]

In a nutshell, a unique selling proposition (USP) is what your company is about and what you stand for. A USP can help you stand out from the competition, because it gives like-minded consumers a cause to get behind alongside you. It can also be about what is unique or the value you provide. Don’t […]

When it comes to business, many people have to spend a huge amount of time traveling. This is not just traveling by road to meet clients and customers but also traveling by air to other countries for conventions, events, business meetings, and more. While this is a great way to see the world while working, […]

The underlying structure of your website is something that is easy to ignore. More than likely, you put great thought into the structure of your site when first building it. Over time, however, it becomes easy to throw your sitemap on the back burner and forget about it. Even though a sitemap doesn’t have the […]

Businesses with the best product or service will be most successful right? Wrong! In 2018 being the best at what you do is not enough. Start-ups and small to mid-sized businesses who haven’t adopted online marketing are feeling the pressure from those that have. Modern day marketing can be expensive, time-consuming and is no longer […]