How to Maximize Black Friday/Cyber Monday for Amazon Sellers
Attention, Fearless Flyer Amazon Sellers: Black Friday and Cyber Monday are just around the corner! Are you ready to drum up some new business and make serious money this year?
Last year, buyers blew the lid off online sales in the five-day period after Thanksgiving, known as the Cyber 5. Purchases culminated in an all-time high of $28 billion, with Amazon garnering the lion’s share. Some analysts are preaching caution, saying that 2020 is nothing if not unpredictable because of the rise of Covid and unemployment. However, Adobe Analytics is predicting just the opposite. According to its analysis of holiday shopping trends, Black Friday alone will generate $10 billion in sales this year.
The rationale for this prediction is that e-commerce has been spiking because of Covid-related closures of many brick-and-mortar stores. In short, there’s a lot of money to be made in two weeks. Amazon sellers need to be ready.
Some practical tips:
- Make sure your SEO is ship-shape. Search will propel 9% higher purchase share this year.
- Don’t waste your time on social media. It increases awareness but not sales.
- The same for email, which will nosedive 8% in share this year.
- If you are launching a new site, beta test it on multiple platforms and devices. An unexpected glitch can kill your business. Online shoppers are not patient shoppers.
- Make a list and check it twice! Ensure you have enough product to meet demand and enough space to store it.
- Be a speedy shipper. Nothing will garner a bad Amazon review more than a late delivery.
- Finally, invest in expert advice to make sure you are doing everything right to get the most out of the sweetest selling spot on the calendar.
Consider an agency, such as Straight Up Growth, which is a dedicated Amazon growth agency. According to its founder, Evan Kesner, “Black Friday and Cyber Monday is always an opportunity for online marketplaces to generate new to brand customers and sales with discounts. While some of our sellers generated six figures in sales on Amazon Prime Day this year, it was not as big of a day for most sellers compared to the last few years. Black Friday and Cyber Monday could be a good day for a strategic lightning deal or offering a coupon.”