One of the first things a shopper observes (whether they realize it or not) is the overall appearance of your site. A professional looking, well organized e-commerce site puts users at ease. They will get the impression some thought, and consideration was put into its presentation. This, in turn, helps them feel more secure shopping […]

The underlying structure of your website is something that is easy to ignore. More than likely, you put great thought into the structure of your site when first building it. Over time, however, it becomes easy to throw your sitemap on the back burner and forget about it. Even though a sitemap doesn’t have the […]

While every step in your marketing process is important, conversion rate optimization (CRO) makes the difference between simply driving traffic to your site and funneling that traffic toward conversions. Knowing you need to improve your CRO and understanding how to do so are two different things. Most businesses are not happy with their conversion rates […]

You may have heard of Hare and Tortoise tale when you were a kid. Didn’t you? I have heard many times and it teaches me the truth of life; Slow and Steady Wins the Race. No matter how fast you run, you stop to rest and figure out how you can proceed further. The era […]

If your business is like most others, you try to improve your company website and online marketing plan from year to year. The beginning of a new year is the perfect time to take a look at what you are already doing right and what might need improvement. When it comes to website design, there […]

As we head into a new year, it is a great time to take stock of your current website and figure out what might make it even better in 2018. About 77% of design agencies state poor company website UX as a major weakness for their clients. There are also many other factors that come […]

More and more people are accessing the Internet via their mobile devices. This has given rise to mobile-friendly websites. Part of that trend is the flat web design, which is simply a minimalistic design with a focus on how usable the site is. This is perfectly suited for mobile websites. Approximately 56 percent of traffic […]

Interactive maps are an incredibly useful way to share information on a particular region or location, because they’re both engaging and attractive. Furthermore, they’re interactive, allowing users to pan, zoom, scroll and even play around with a map layout. It’s easy to see why a feature like this is so promising on the consumer side […]