Search Engine Optimization (SEO) was the talking point of the entire digital media space last year, and almost all internet marketing professionals and organizations whose business hit due to ranking loss felt the heat. This was due to several modifications done by Google in its search algorithm, most notably Penguin and Hummingbird updates. The websites […]

Everyone is always looking for something timeless, a way to stay fresh in a world filled with obsolescence. They say that everything under the sun has a beginning and an end, yet we’re obsessed with the things that last. Humanity is entranced by immortality, because it’s perpetually out of reach. Benjamin Franklin famously exclaimed that […]

Here are sure-fire techniques on successful content strategies for your website: Many people do not realize that you need a content strategy for a website, and they are the ones that find it so difficult to attract and maintain a following. It is true that getting higher up the Google search engine results page is […]

The frequent algorithm updates by Google such as Panda, Penguin and “Exact Match Domain” have managed to control many tricks of SEO. The most recent one have proven loss of results to websites having plenty of backlinks composed with same anchor text – quite often, credits in the footer links. This has caused losses of […]

Offering a free basic platform, Google Analytics is considered to be one of the best performing web analytics applications available. Being a talented designer is just the first step toward creating a great website. Understanding how users engage with it can provide wisdom and insight to help you take your site design to the next […]

Here are some tips to help you build solid landing pages, and ways to measure how well they’re working: A landing page is often the first exposure internet users have to a company. An effective page provides the perfect hook for visitors to not only take an interest in the company, but to become involved […]

Here are a few key features to look into and help improve your user’s experience: Google Analytics allows you to monitor the behavior of people visiting your website. Analyzing your audience’s patterns will help you populate the website with content that is going to keep people coming back – rather than drive them away to […]

Websites face huge challenges as far as their indexing is concerned. Duplicate content on the website has been discovered to be one of the biggest indexing challenges on the web and continues to be so, especially for content pages on the website. Although cross website duplicates are equally bad for the website performance, this article […]