Schema markup is something that most website owners either aren’t familiar with, or they don’t believe it’s necessary for their websites.  This collaboration among the Google, Bing, Yandex, and Yahoo! search engines is a specific vocabulary that can be inserted into HTML code, that helps search engines provide more useful search results for internet users.  […]

There’s never been a better time to be a white hat SEO practitioner than now. Not only has Google gotten better at identifying web spam with the Panda and Penguin updates, it’s also become more adept at understanding entities and context with Hummingbird. Gone are the days when you could just mass up on content […]

We cannot reiterate this enough: mobile users are increasing day by day, and most transactions and conversions happen through mobile browsing. In line with this development in the use of mobile devices for browsing, Google has launched its newest project called Accelerated Mobile Pages, or AMP, last February. AMP can be seen as an open […]

If you have your own online business or you are an online business controller, obviously you are looking for growth in the financial year. Each year the SEO trend changes, and this year has seen some quite marked changes based on online marketing demands. So what are the 7 crucial SEO trends of 2016? Mobile […]

Voice Search is emerging hastily and it is actively influencing the future of SEO. It is even seen to change the way SEO techniques were adopted in the mobile era. Whilst Google’s current mobile update fairly put focus on the significance of having mobile-optimized pages, it is also vitally essential for marketers to look at […]

Human behavior is indeed a wonderful concept. Exploring the human mind has been done by numerous researchers, and their findings have tremendously helped a lot of industries around the globe. In the marketing industry, understanding how the human mind thinks has become one of the integral strategies for driving leads down the conversion funnel. Truth […]

There’s more to wonderful world of blogging than just writing articles. A blog series is one way to up your game. Here is an all-inclusive guide to the benefits of and instructions for writing an effective blog post series. What are the Benefits of a Series in Blogging? There are immense benefits to posting more […]

A high bounce rate is often a conversion killer for most websites. However, just having a high bounce rate doesn’t mean your website is doing bad- a little bounce can mean you’re doing quite a few things right! This may lead you to ask what a good bounce rate is. While the average bounce rate […]