E-Commerce Conversion rate is also called as metric of all metrics, simply because the goal for any and every E-commerce player remains to get maximum buyers from the traffic coming as passive browsers and boost the conversion rate. The average E-commerce conversion rate revolves typically around 2-3%. Despite all the trade-intelligence, marketing shrewdness, even touching […]

It’s the perpetual question: Which marketing strategy is most effective? Decades ago, the people who asked it dealt with a smaller number of platforms. Magazine advertisements, television spots and catalogs were among the most common. Now, figuring out the proper strategy is even harder, because not only do those traditional marketing strategies still exist, but […]

More consumers are shifting their spending online than ever before. Online shopping is certainly appealing as it offers numerous advantages. All it takes is a simple search and a few clicks, and you could have the latest products sent right to your doorstep without having to drive down to the store. Or better yet you […]

Social media has become the holy grail for marketers. Not only does it allow them to reach an exact demographic, it also allows them to speak directly to potential customers. So what about email marketing? This older tactic has been around since email first emerged, and it might not seem as effective, considering you have […]

Social media has become an essential part of any marketing campaign. Social content has the potential to be a powerful force for building your brand. Here are nine tips to help you make the most of it. 1) Create a Plan Almost everyone uses social media. Your kid, your mom and even your neighbor’s dog […]

Email marketing allows you to connect with customers, keep people up to date about your business, provide clients with exclusive offers and help keep people engaged. Businesses in any industry can benefit from email marketing, but that doesn’t mean email marketing campaigns should be the same for every field. There are things that work amazingly […]

If you skim through any social media feed nowadays, you’ll notice a lot of videos that are really short and range between 15 to 90 seconds. Not only that but overall these videos are likely to outperform longer videos – and tend to be much more popular among viewers, which is why more and more […]

Human behavior is indeed a wonderful concept. Exploring the human mind has been done by numerous researchers, and their findings have tremendously helped a lot of industries around the globe. In the marketing industry, understanding how the human mind thinks has become one of the integral strategies for driving leads down the conversion funnel. Truth […]