I’ve had the opportunity to explore various e-commerce platforms through the years of selling online. I would like to talk about a newcomer to the market – Sellfy, and how it compares to the “Goliath” Shopify when in comes to selling digital items. Both platforms have their strengths, but Sellfy offers some unique features that […]

With ecommerce steadily gaining steam, revenues are expected to surpass $700 billion by 2022. Projections suggest nearly  $140 billion of this will be in the U.S. alone. This bodes well for those who have staked their claim in this lucrative territory. However, even with all of this growth, profit isn’t guaranteed. There are a number […]

It’s hard to compete with the experience visitors have on physical retail stores. The opportunity they have to touch, to try and evaluate a product gives them a big advantage over online stores. Most brands tend to sell in both channels, however, brands that sell exclusively online need to compete with other merchants based on […]

One of the first things a shopper observes (whether they realize it or not) is the overall appearance of your site. A professional looking, well organized e-commerce site puts users at ease. They will get the impression some thought, and consideration was put into its presentation. This, in turn, helps them feel more secure shopping […]

E-Commerce Conversion rate is also called as metric of all metrics, simply because the goal for any and every E-commerce player remains to get maximum buyers from the traffic coming as passive browsers and boost the conversion rate. The average E-commerce conversion rate revolves typically around 2-3%. Despite all the trade-intelligence, marketing shrewdness, even touching […]

More consumers are shifting their spending online than ever before. Online shopping is certainly appealing as it offers numerous advantages. All it takes is a simple search and a few clicks, and you could have the latest products sent right to your doorstep without having to drive down to the store. Or better yet you […]

The heart of any E-Commerce site its product pages. An e-commerce site is nothing without the products that it offers its visitors. The pages where these products are placed, are just as important. It is vital that your product pages are strategized so that you can boost your conversion. Yes, it all comes down to […]

Without a doubt, Google’s name and brand are among the most recognized in the world. An association with Google almost automatically guarantees consumer trust, because most people know about the company’s stringent quality control procedures. If you’re an online merchant, there are many compelling reasons to apply for the Google Trusted Store status. Thanks to […]