Human behavior is indeed a wonderful concept. Exploring the human mind has been done by numerous researchers, and their findings have tremendously helped a lot of industries around the globe. In the marketing industry, understanding how the human mind thinks has become one of the integral strategies for driving leads down the conversion funnel. Truth […]

There’s more to wonderful world of blogging than just writing articles. A blog series is one way to up your game. Here is an all-inclusive guide to the benefits of and instructions for writing an effective blog post series. What are the Benefits of a Series in Blogging? There are immense benefits to posting more […]

Landing page success is attributed to many factors, most involving a psychological approach to the copy and design. As a seasoned web professional, I can tell you that without a bit of understanding of how the human mind works, you will have a hard time creating engaging copy. Here are some of the tricks that […]

Everyone is always looking for something timeless, a way to stay fresh in a world filled with obsolescence. They say that everything under the sun has a beginning and an end, yet we’re obsessed with the things that last. Humanity is entranced by immortality, because it’s perpetually out of reach. Benjamin Franklin famously exclaimed that […]

Being a freelance writer for many years now, I have worked on my fair share of projects with all sorts of people. My role may have been to produce the content of the piece, but that was only one piece of the puzzle. There were also web designers, graphic designers, strategists and more, all with […]