Marketing is a finely tuned practice, and despite what some people think, there’s not a universal approach that’s guaranteed to work for all generations. People that are part of Generation X are in their mid-30s to late 40s, eager to spend money and represent a segment of the marketplace that spans millions of individuals. Despite […]

You have a lot going on as a business owner, so the thought of adding building, designing, and maintaining a website (also known as DIY web) on top of all your other tasks may feel insurmountable. But it doesn’t have to be that way. With a few helpful tools and some time management tips, you […]

Before you start it, live it. When it comes to entrepreneurship, there are certain skills that you need to have in order to become successful. Some of these skills cannot be taught but should be developed from deep within. Entrepreneurship is not all about having a successful business today and calling it a day. How […]

It’s the perpetual question: Which marketing strategy is most effective? Decades ago, the people who asked it dealt with a smaller number of platforms. Magazine advertisements, television spots and catalogs were among the most common. Now, figuring out the proper strategy is even harder, because not only do those traditional marketing strategies still exist, but […]

If you want to connect with your audience, especially when it comes to web content, you have to give something back to them. Reward customers for time they invest. Smart, successful companies, have been doing this for a while. They give back to customers through exclusive deals and promotions, or by offering free eBooks, other content […]

We live in an increasingly data-driven world and the scope of what can be gleaned about routine interactions and business processes continues to grow with each day that passes. With good reason, much of the focus when it comes to ideas around deploying data for strategic business purposes has lingered particularly on efficiency gains and […]

Social media has become the holy grail for marketers. Not only does it allow them to reach an exact demographic, it also allows them to speak directly to potential customers. So what about email marketing? This older tactic has been around since email first emerged, and it might not seem as effective, considering you have […]

Social media has become an essential part of any marketing campaign. Social content has the potential to be a powerful force for building your brand. Here are nine tips to help you make the most of it. 1) Create a Plan Almost everyone uses social media. Your kid, your mom and even your neighbor’s dog […]