Whether or not you are just starting out, or are a veteran of blogging; meta descriptions matter. While the search engines may not specifically read a meta description, most readers will scan them after their search. While your analytics tool can tell you just how you were found, it’s your post titles and meta descriptions […]

What is one of the first things you look at when researching a company online? It is probably reviews and testimonials. Potential customers want to know what other people have to say about their experiences with a brand. A testimonial page shows off your best features, but does so without making it look like you’re […]

Q: “How do you keep someone in suspense?” No, I haven’t started telling jokes, but I do have some tips on how to keep your readers on their toes. You see, just because you wrote a catchy headline and a witty introduction, it doesn’t mean your job is done. You need to hook readers, stimulate […]

‘Tis the season! Whether it’s the winter months with Christmas around the corner or peak beach season during summertime, any good content strategy utilizes seasonal content as a way to increase readership. Now it’s time to take that seasonal content to the next level. A number of brands go all-out with the seasonal content. Surely […]

Most of us have handled information or even read articles or even blogs which have proved to be too boring maybe because they seem out-of-date and irrelevant. Well, you do not have to worry any more since repurposing the content is all you need. Remodeling or repurposing of content simply involves modifying already existing content […]

There are thousands of ways you can increase your website conversion rates. But, the most efficient and inexpensive way to do that is through your content. Your words play an important role in interacting with your visitors throughout every part of the sales process. Even with a small tweaks to your web content, you can […]

There’s more to wonderful world of blogging than just writing articles. A blog series is one way to up your game. Here is an all-inclusive guide to the benefits of and instructions for writing an effective blog post series. What are the Benefits of a Series in Blogging? There are immense benefits to posting more […]

Landing page success is attributed to many factors, most involving a psychological approach to the copy and design. As a seasoned web professional, I can tell you that without a bit of understanding of how the human mind works, you will have a hard time creating engaging copy. Here are some of the tricks that […]