An Insight Into The Significance of Brand Awareness in Marketing

Published: Apr 13, 2020

Are you or someone you know looking to start a business or have recently started one? If so, you should know the importance of marketing. Every business who starts from the ground up has to market and get their name out there so that people will know who they are and the background of their business. When first starting a business it is hard to market because you have to find the right strategies that will help you gain potential customers.

BrandingFinding the right target audience for your business is one of the most important steps. If you are selling products for the younger generation you wouldn’t market to the older crowd because they probably won’t be one of your customers. You must make sure you are presenting your goods/services to the right people to gain exposure. Why market to someone who isn’t interested in the products you are selling? You must bring brand awareness to your business.

What is brand awareness?

Brand awareness is when customers or potential customers are able to recall or recognise your brand. Brand awareness is brought about by advertising, marketing, and different strategies development. You must find what fits right for you and your business. Just because another business is advertising differently doesn’t mean it will work for you the exact same way. Check out more information here, consider what works for you & stick to it.

When you are launching a new brand or service you want to bring attention to your business. No matter what you launch there will be a competitor and that’s the reality of the situation. You must be over-familiar with your product and let people know why it will be better to shop with you than any other company that you are competing with. Sometimes people don’t shop with you because of what you sell, they shop with you because of who you are.

Shed some background light on your business and why you chose to launch in the field you are in. Let people get to know you. For example, no one knows the CEO of Walmart or Family Dollar etc. If you sold some of the same products but people knew exactly who you are and knew about your small business they would probably rather shop with you. The reason being is because they would feel like they know you.

How do you promote brand awareness?

Brand awareness can come about in so many different ways. One way may work better for you than it did for someone else. Here are a few ways to bring brand awareness to your business:

  • Get influencers to help wear your products
  • Use hashtags on Instagram
  • Use branded packaging
  • Postcards
  • Business cards
  • Do SEO research
  • Take advantage of ads
  • Get influencers to help wear your products

There are some people who have a high following on social media platforms and will promote your products for you. Get someone to wear your products to reach a different audience. By them advertising your products this could bring you in more potential sales.

Use hashtags on Instagram

Social media has become so popular in today’s society. Hashtags are what people look at who want to shop online or find new products. There are millions of hashtags that people use on a daily basis the problem would be to find the right one. Each post allows you to use 30 hashtags and you should take advantage of all of them until you have your own audience.

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Use branded packaging

When shipping orders you want to ensure everyone knows where the package is coming from. Using branded packaging would allow this to be done. You also want to make sure your packaging is cute which will make everyone curious. This would be the people in the postal facility as well as anywhere else the package has to go through before it arrives at your customers.

Postcards/Business Cards

Sending postcards for business cards are a way to get others to notice your business. Even though most things are done electronically it’s still good to have business cards. Telling someone about your business within an hour they may forget what you’ve said. However, if they have your business card they can always go back and look at your information. For instance, Postcard mania is a good creative site that will help you to create postcards the way you envision for your business. They have different marketing techniques you can choose from and one of them they will actually do most of the work for you.

Do SEO Research

SEO stands for search engine optimization. This is important because it keeps track of the search results. The higher your business rank in results pages would be the more your site gets exposure. The more clicks and traffic means the more customers, which will lead to more orders, and for you more money.


Ads are a good way to have others view your business. Social media platforms offer this opportunity and some people who already have a large following would call it promo. Creating ads that others see when they scroll on social media is a good thing because if they are interested they will click on the link. You can have your ads set up to direct traffic to your page or directly to your website which is always a plus.

As you can see, branding in a business is one of the main parts. No one will know about your business or what you stand for if you don’t seek the correct exposure, any business needs. Brand awareness in marketing is so important, it’s one of the main strategies that would determine your companies success.