5 Ways To Improve Ecommerce Conversions

Published: May 05, 2020

If you’re selling goods, services or tools, the Internet is where it’s at. E-commerce tech start-ups are becoming the wave of the future, but without knowing how to maximise your conversions, you’ll end up dead in the water. From set-up costs to boosting traffic, there’s a lot to think about.


It’s also difficult to step back and gain perspective when you’re in the midst of launching your new tech start-up. You may be confused by the jargon, set-up costs, or how to gain momentum as a newbie.

Here we’ll cover a few ways to improve your tech start-ups E-commerce conversions and start making more money now!

1. Compare Yourself to Your Competitors

This may sound like the LAST thing you want to do when trying to increase conversions, but providing customers with a pricing comparison can keep them from searching for your competitors all together.

It only takes a few seconds for customers to search your competitors and see who has the better price. By providing a comparison table on your website, you can present the information in a more favourable way. Even if you’re not the cheapest overall, display some packages or deals that are priced competitively.

Take this opportunity to showcase your best features.

Comparison tables are just one way to keep customers on your website and off of your competitors’.

2. Simplified Customer Forms

No one likes filling out forms — in person or online. To increase your start-up’s conversions, keep your customer forms simple.

Evaluate your current form and eliminate needless information. Only ask the important questions. The less time customers spend providing information, the more likely they are to convert.

In some cases, your tech start-up may need a lot of information. If you need to capture a lot of data, break down your customer forms into different stages. This eliminates long, daunting lists that can turn-off potential customers. Making them more palatable means more conversions.

Make sure your forms are clear and concise. Make them easy for customers to find.

Rent Round, a letting agent fee comparison site, removed fields on their user forms by 15%, which boosted conversions by 24%. This was done by simply reviewing fields & how the forms were structured.

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3. Offer Plenty of Pricing Options

People have different preferences when it comes to making purchases. Some like to pay the entire amount upfront while others prefer making smaller, monthly payments. For those looking to pay all at once, offer incentives or discounts.

Monthly payment plans aren’t the only ones available — you can also offer an annual option.

The benefit to upfront payments is that you’re getting the money now, even if it is at a discounted rate.

4. Test it Out

No one knows your tech start-up website like you. After all, you’re the one who designed it. But not everyone will be able to navigate or use your website as easily as you. Testing the user experience helps create an easy, streamlined buying process. The easier it is, the more conversions you’ll get. Don’t make your customers work for it.

As the business owner, you may not see what flaws your E-commerce website has. To find out, ask your customers.

You can pay users to test your website or ask family and friends to take a peek and tell you what areas were confusing, misleading, or straight-up annoying! You’ll be surprised at what areas of your website customers get tripped up on or find confusing.

Just be prepared — you may not want to hear everything your testers have to say. But remember, making these improvements means more conversions and increased revenue.

5. Put Purpose Behind Your Words

You may not realize how powerful your words are. The headings, pitches, and slogans you use can be the difference between conversions and lost sales.

It’s hard to know what wording your customers will respond to best. More importantly, you want to know what wording will lead to more conversions for your tech start-up.

Creating multiple landing pages is a great way to track which pages on your site have the highest conversion rates. Take this information and build on it by determining what’s working and what’s not.