“Yeah we tried blogging, but decided it isn’t for us,” is something I hear companies say all the time. In case you’re not well-versed in company speak, what they’re really saying is, “We tried blogging, but we couldn’t figure out how to make it bring in visitors or customers.” After all, no company is going to stop […]

How can you make sure your brand message is getting across in the most effective way possible? A brand is not simply a logo or a name. It’s not even the product or service a company offers. What really makes a brand is the reputation, story, and unique selling point it creates to attract a […]