How Can Social Media Shape My Business?

Twenty years ago, social media wasn’t on the landscape of marketing tools. People were still focused on newspaper, radio and television advertising almost exclusively. In a short two decades, however, it has become one of the most important marketing tools businesses have. It’s much cheaper to advertise on social media than traditional platforms, and it’s […]

October 27, 2018

Small Businesses Without a Social Media Presence Are Missing Out

If social media seems like a big waste of time to you, you’ll want to sit up and take notice of some of the statistics that state otherwise. Small businesses that fail to add social media to their marketing repertoire miss out on potential revenue and leads. Even if you only invest a little time […]

August 12, 2018

Social Media Marketing Tools for Managing your Accounts on the Go

When you have to manage multiple social media accounts – or even just one really busy account! – you need to constantly check your mentions and comments, publish new content, and make sure everything is running smoothly. But, you can’t always be at your desktop computer and you need a way to be able to […]

April 29, 2018

Understanding the True Power of Instagram Influencers

When Instagram marketing is done correctly, it can be extremely powerful. One way that companies often attempt to get ROI from Instagram campaigns is by contracting Instagram influencers to promote their products. Here is a look at why Instagram influencers are so powerful and why companies have a lot to gain by hiring them to […]

April 24, 2018

6 Surefire Ways to Help Your Company’s Social Media Channels

Social media is an ever-changing landscape. What works to help promote your company today might not work tomorrow or next week. However, there are some specific, time-tested techniques you can implement to help your company’s social media channels. These tried-and-true techniques aren’t likely to change anytime soon. Social networking is still growing. Experts estimate there […]

March 20, 2018

How to Bring More Viewers to Your Website

It should come as no surprise that web marketing is an insanely valuable resource in your marketing toolbox. It’s cost effective and, when done right, can help you get a massive boost in your web traffic. We’ll help walk you through online marketing with our simple guide to getting more viewers to your website. Each […]

October 17, 2017

Understanding Why Short-Form Marketing Videos Are So Popular on Social Media

If you skim through any social media feed nowadays, you’ll notice a lot of videos that are really short and range between 15 to 90 seconds. Not only that but overall these videos are likely to outperform longer videos – and tend to be much more popular among viewers, which is why more and more […]

May 28, 2016