Compared to traditional websites e-Commerce stores have less content per page. Given that search engines crawl, index, and rank every website using the same algorithms it becomes harder for stores to level with them on content alone. So how do you remain friendly with the bots and increase engagement and boost conversions on your eCommerce? […]

It’s the most important decision you can make for your web project. It’s not the design, it’s not the coding. But the most basic element of a website: your URL. Your website address – otherwise known as your domain name, should tell people who you are, and what you do. It is literally the first […]