We live in a world where there is competition on every corner and all around the globe. For most businesses, not only must they compete with local stores, but a global online marketplace where any item can be found at a discount and shipped within a couple of days – often for free. Competition for […]

Human behavior is indeed a wonderful concept. Exploring the human mind has been done by numerous researchers, and their findings have tremendously helped a lot of industries around the globe. In the marketing industry, understanding how the human mind thinks has become one of the integral strategies for driving leads down the conversion funnel. Truth […]

How can you make sure your brand message is getting across in the most effective way possible? A brand is not simply a logo or a name. It’s not even the product or service a company offers. What really makes a brand is the reputation, story, and unique selling point it creates to attract a […]