What is buyer persona and why do you need it
Introduction After many decades, people are still talking about buyer persona. It is unimaginable for any organization to neglect buyer personas considering its benefits. It does not matter if the organization is engaged in B2C or B2B marketing. Below are the definition of buyer persona and importance to your business and marketing strategies. What is […]
10 SEO Conversion Tips for your e-Commerce website
Compared to traditional websites e-Commerce stores have less content per page. Given that search engines crawl, index, and rank every website using the same algorithms it becomes harder for stores to level with them on content alone. So how do you remain friendly with the bots and increase engagement and boost conversions on your eCommerce? […]
Exploring Magento and why it's a good choice for your E-commerce website
You can observe continuous growth in the eCommerce sales. In fact, according to an online it is estimated that the global sales will reach up to 1.5 trillion in 2018. So, if you’re a retailer or the owner of an established brick-and-mortar store, then it’s high time for you to take your e-commerce business online. […]
Points to Ponder: Does your E-commerce Website Design stand on the following Principles?
The purpose of converting traffic into paying clients is a topic that will always be up for a good debate. Your website, being the face of your business can’t be neglected. And you really don’t need to spend a lot of money in figuring out how to achieve a well designed site that will lead […]