While every step in your marketing process is important, conversion rate optimization (CRO) makes the difference between simply driving traffic to your site and funneling that traffic toward conversions. Knowing you need to improve your CRO and understanding how to do so are two different things. Most businesses are not happy with their conversion rates […]

You’ve likely heard of a call to action (CTA). This can be a button or text that invites the consumer to take some sort of action. However, the CTA Bar is a bit of a different animal. The general idea of inviting the visitor to take action is the same, but the bar is located […]