If you get into a relationship with someone, everything in that relationship is founded on trust. They trust that you tell them the truth, that it is factual and that you are credible. If you refer or recommend something to them, they will trust that the information you provide will improve their life experience. When […]

Getting unique traffic flowing to your website is one thing, but retaining your audience’s attention so they keep coming back is another. In fact, it’s just as important that you hook new visitors, too, so you can convert them into brand advocates. A brand advocate is essentially a loyal customer that continues to use and […]

“Yeah we tried blogging, but decided it isn’t for us,” is something I hear companies say all the time. In case you’re not well-versed in company speak, what they’re really saying is, “We tried blogging, but we couldn’t figure out how to make it bring in visitors or customers.” After all, no company is going to stop […]

There are many aspects of advertising on the web, ranging from various advertising platforms to tools that help target a specific audience. Marketers that include web advertising in their campaign should have an understanding of the five tips below to get the most out of their web advertising on Google and beyond. Get Familiar With […]

Getting eyeballs onto your page is just one obstacle you have to hurdle in a race for conversions, sales and growth. Once you’ve run yourself into the ground overcoming that issue, getting shares and reaching an insane amount of people is next on the list. We’ve got your back with 5 reasons your content isn’t […]