B.R.A.N.D. – The Ultimate Guide on Building a Successful Brand

The global economy has developed so much that there’s almost no scope for a single producer producing one of a kind of product. The day a company launches any innovative product some other company launches its replica at a comparatively lower price. Uniqueness in the market has become rare if not non-existent. Your Brand is […]

December 6, 2017

Twitter Analytics: 5 Branding Insights to Look for

Nowadays, there are different Twitter analytics tools that help marketers with analyzing their Twitter data to determine whether their efforts on this platform are performing well. There are numerous values that are measured via these analytics tools. For Twitter, it’s a Tweet’s performance, hashtag data and retweet rates — basically more on how your client’s […]

October 12, 2017

Writing User Stories to Improve Your Brand Image

You started a business. You launched a great product that competes well with the offer of your competition. It’s solving an important problem your audience has. It comes at a cost-effective price. That’s not enough. Even if you have the perfect product and you come up with a nice campaign to launch it, there’s something […]

September 20, 2017

Branding 101: Using Microsites to Build Your Brand

How can you make sure your brand message is getting across in the most effective way possible? A brand is not simply a logo or a name. It’s not even the product or service a company offers. What really makes a brand is the reputation, story, and unique selling point it creates to attract a […]

October 8, 2013

Here are 7 Simple Strategies on Good Logo Design

Your logo is both a virtual and visual identity of your company. It serves as a graphic representation of your business, as well as it directly affects how people remember who you are. All businesses, large and small, need a quality logo for branding and identity purposes. This is a guest post written by Juliet […]

May 31, 2011