Writing User Stories to Improve Your Brand Image

You started a business. You launched a great product that competes well with the offer of your competition. It’s solving an important problem your audience has. It comes at a cost-effective price. That’s not enough. Even if you have the perfect product and you come up with a nice campaign to launch it, there’s something […]

September 20, 2017

Branding 101: Using Microsites to Build Your Brand

How can you make sure your brand message is getting across in the most effective way possible? A brand is not simply a logo or a name. It’s not even the product or service a company offers. What really makes a brand is the reputation, story, and unique selling point it creates to attract a […]

October 8, 2013

Here are 7 Simple Strategies on Good Logo Design

Your logo is both a virtual and visual identity of your company. It serves as a graphic representation of your business, as well as it directly affects how people remember who you are. All businesses, large and small, need a quality logo for branding and identity purposes. This is a guest post written by Juliet […]

May 31, 2011