Is your Business Losing the Online Marketing Battle?
Businesses with the best product or service will be most successful right? Wrong! In 2018 being the best at what you do is not enough. Start-ups and small to mid-sized businesses who haven’t adopted online marketing are feeling the pressure from those that have. Modern day marketing can be expensive, time-consuming and is no longer […]
Social Media Marketing Tools for Managing your Accounts on the Go
When you have to manage multiple social media accounts – or even just one really busy account! – you need to constantly check your mentions and comments, publish new content, and make sure everything is running smoothly. But, you can’t always be at your desktop computer and you need a way to be able to […]
Understanding the True Power of Instagram Influencers
When Instagram marketing is done correctly, it can be extremely powerful. One way that companies often attempt to get ROI from Instagram campaigns is by contracting Instagram influencers to promote their products. Here is a look at why Instagram influencers are so powerful and why companies have a lot to gain by hiring them to […]
5 Reasons Your Blog May be Stifling Your Traffic
Creating and writing a blog is a great way to inform or educate your readers, engage visitors on your website, and promote your services and products. But what if you’ve been blogging for a while and your readership and sales are weak? What can be done? Here are five common, easily identifiable, and correctable potential […]
Know Your Audience: Using Data for Customer Care
One of the keys to great customer service is knowing your audience and who they are. The more you know about them, the better sales, service, and follow up you can provide. However, the days of personal interactions with your customer at the sales counter have gone to the digital age. However, along with that […]
5 Tips for Promoting Your Online Course
So after long days of labor and sleepless nights, you’ve finally created an online course. Congratulations – you’ve joined the “knowledge commerce” revolution! However, that is just half of the battle. The real challenge lies in getting people to sign up. Before proceeding with any promotion, take time to define who exactly you are targeting […]
6 Ways Small Business Retailers Can Use Text Message Marketing
As a small business owner, you likely wear many hats. Marketing your business locally can be especially challenging given time and budget constraints. On top of that, the world of mobile marketing is moving so fast. In a recent RetailMeNot study, 54% of retailers said the mobile marketing technology evolves too quickly for their company […]
Are Sliders Still Useful to Your Website?
Sliders became a trend and suddenly started popping up in the headers of sites everywhere. It makes a lot of sense for an e-commerce brand that might want to highlight a variety of products. It also keeps the page moving rather than static. Sliders are one of the most widely used elements on websites. However, […]