Building a strong marketing platform is the key to building a successful business. Creating a stir for your product or business is what reels customers/partners in. Oftentimes, it is challenging to market correctly. Marketing involves an intense amount of focus on the details of a business. It is not an easy trade to perfect but […]

It’s no doubt that technology has been a source of revolution to many areas of life. The health sector, finance, fitness and many more now make use of different technological gadgets to better the lives of people. And we keep wondering when this revolution will also happen in the fashion industry. However, we have started […]

When you think back 15 years, you touch down in 2002, where the leading mobile phone was Nokia and iPod was in its first generation. Email was starting to get more widespread use, growing in popularity and becoming a marketing force of nature. It was the early 00s where marketing teams realised that email marketing […]

photo credit edubirdie.com Negotiating is a very important part of any business but not everyone has the skills needed to reach a mutually beneficial agreement. Many people are afraid to negotiate and end up taking a deal that isn’t quite right for them which can have negative effects on the company. The good news is […]

Now that digital marketing is on the rise, business owners, whether big or small must take advantage of this phenomenon. Digital marketing is essential in promoting the business’ products and/or services in order to gain brand awareness and revenue. However, if a small-scale business will use this, they will be constrained with only limited resources […]

You can be a successful young entrepreneur easily today, thanks to the long list of affordable tools that we didn’t have access to earlier. In this era of cloud software, the paywalls have fallen, and you can have most things for just a tiny bit of the earlier price, readily accessible on the go. You […]

As a small business owner, it isn’t unusual to feel like the underdog on some, if not all, days. With limited resources and a never-ending to-do list, operations can seem overwhelming and careen out of control pretty rapidly. It’s precisely for these reasons that workflow tools geared towards optimizing workflows were developed. They help streamline […]

There are lots of different ways that a business can measure whether they are being successful in their attempts at marketing to consumers and encouraging them to do certain things. Put simply, a business’s conversion rate is the percentage of its audience that it is able to convince to take a particular action or do […]