The 3 Biggest Email Marketing Trends for 2019
If you think that email marketing is dead, you might need to reconsider your views.
Email marketing makes more sense now than ever before. The reason?
There are more than 3.7 billion email users today, and this number is soon going to hit 4.3 billion by 2022. What’s more, email marketing is expected to provide a whopping ROI of 3,800% which can surely prove to be a game-changer in your marketing strategy.
That said, to make sure that you make the most out of your email marketing campaign, it is necessary that you keep your long-term goals in mind. Fads come and go, but having an insightful classic email strategy can do wonders.
To help you out, Omnisend recently analyzed more than 2 billion campaigns conducted on its platform and reached onto some concrete conclusions.
In this article, we will have a closer look at what this data suggests, and how you, as an email marketer, can integrate these email marketing trends into your marketing strategy.
#1. Emails sent in the beginning of the month have the best traction
Undoubtedly, the success of your email campaign, to a large extent, depends on its timings.
Surprisingly, while comparing the performance of various email campaigns, it was found that campaigns triggered during the first ten days of the month experience better traction, and turn out to be more successful.
Additionally, as expected, certain hours of the day enjoy a better open rate and click through-rate. Omnisend found that emails must be sent around work breaks, 8 am, 1 pm, and 4 pm to get the best results.
#2. The more dynamic the email capture form, the better the rate of sign ups
The success of your email marketing campaign is largely dependent on the customers’ email addresses. More the number of authentic email addresses you have, the better is the click-through rate.
It was found that among the various modes of capturing emails, landing pages enjoyed an average signup rate of 24.82% in 2018, compared to 1.28% of Signup Box, 4.22% of Popups, and 12.74% of Wheel of Fortune.
However, landing pages aren’t well adapted for all cases. When landing pages aren’t possible, the data suggests that the more dynamic the email capture form, the better. Wheel of Fortune does particularly well as it’s gamified, while popups are slightly less but still attention-grabbing.
Thus, it is evident that you must design engaging landing pages to gather emails to craft a successful email marketing strategy in 2019.
#3. Cart recovery email automation is the best option for recovering lost revenue
Cart recovery automation emails are bound to perform better. Your customer already made his mind, selected the products, and was just a single step away from placing the order.
Maybe they got busy or encountered an internal glitch on your mobile app or website. Whatever the reason is, a quick follow-up cart recovery automation workflow can help you win him back.
According to the report, cart recovery automation had the biggest rate of success with open rates coming in at 46.8% on average. Click through rates are also among the highest for these automation workflows, noting 10.46% on average.
Omnisend found that cart recovery emails were able to get 2.35% orders per campaign in 2018.
This trend is likely to continue in 2019 as cart recovery automation has been proven to be successful in recovering lost revenue.
As you prepare your marketing strategy for 2019, it is imperative to keep your eye on the recent trends and keep making the best decisions for your ecommerce business.
You can also choose to go for additional tactics like improving your loyalty programs, and developing personalized content and spending a little more in acquisition to be able to end this year with a bang!