5 Tips For Testing And Improving Your Landing Pages

Here are some tips to help you build solid landing pages, and ways to measure how well they’re working: A landing page is often the first exposure internet users have to a company. An effective page provides the perfect hook for visitors to not only take an interest in the company, but to become involved […]

March 31, 2013

5 Google Analytics Tips to Use and Improve your Website's User Experience

Here are a few key features to look into and help improve your user’s experience: Google Analytics allows you to monitor the behavior of people visiting your website. Analyzing your audience’s patterns will help you populate the website with content that is going to keep people coming back – rather than drive them away to […]

March 31, 2013

Solving Duplicate Content Issues

Websites face huge challenges as far as their indexing is concerned. Duplicate content on the website has been discovered to be one of the biggest indexing challenges on the web and continues to be so, especially for content pages on the website. Although cross website duplicates are equally bad for the website performance, this article […]

January 14, 2013

Top A/B Testing Tips for Better Website Conversions

Did you know that even tiny tweaks on the headline of your website can produce up to 200% increase in visitor response? Alongside, you can boost your leads by 100% if you know all the right components to adjust. You can also reduce shopping cart abandonment by 30% if you can properly optimize your checkout […]

September 24, 2012

Writers Take Note: Principles of Design 101

Being a freelance writer for many years now, I have worked on my fair share of projects with all sorts of people. My role may have been to produce the content of the piece, but that was only one piece of the puzzle. There were also web designers, graphic designers, strategists and more, all with […]

July 29, 2012

13 SEO Tactics that are now just a Waste of Time!

There are a ton of SEO strategies and tactics that used to work well, but now have little to no value. SEO changes on a constant basis, and what worked even as little as six months ago might be completely useless today. Some of these strategies might still provide a tiny bit of juice, but […]

November 3, 2011

6 Steps in Maintaining SEO Rankings when Redesigning your Site

You rank! Your website shows up in search engines for your most important keyphrases. You’ve gotten traffic this way for years. But the site is starting to look old and rusty. Most of your competitors have redesigned their websites and yours is starting to look out-of-date….maybe even way out-of-date. But if you redesign your site, […]

September 23, 2011