Landing page success is attributed to many factors, most involving a psychological approach to the copy and design. As a seasoned web professional, I can tell you that without a bit of understanding of how the human mind works, you will have a hard time creating engaging copy. Here are some of the tricks that […]

You’ve got your new blog up and you’re publishing posts, hopefully regularly. This doesn’t mean that you can just write, then sit back and relax. If this is all you do, you might notice that no matter how great the content is you won’t get many views, if any at all. To ensure that you […]

One of the great things about WordPress as a blogging platform is how you can customize your blog with themes, whether it’s a default theme, a custom one made by other designers, or your very own from scratch. While it’s easy to install and select your desired theme, not all themes are equal. For instance, […]

We all know SEO is important. You simply can’t afford to have your site sitting low in the search results while your competitor is flipping you the bird from the number one spot. But please, for the sake of all that is good and holy, STOP sacrificing your customers to the SEO gods! Sorry. It’s […]

Compared to traditional websites e-Commerce stores have less content per page. Given that search engines crawl, index, and rank every website using the same algorithms it becomes harder for stores to level with them on content alone. So how do you remain friendly with the bots and increase engagement and boost conversions on your eCommerce? […]

Websites on internet require acknowledgement of web community for their survival. And making your presence felt amongst an ever growing number of companies over internet is like sensing a drop in the ocean. A company’s products and services undoubtedly bear its stamp but are insufficient to prosper the business by themselves. In this web-pool you […]

Search engine optimization or SEO is extremely important to companies and online marketers these days. Everyone wants to rank well for appropriate keywords in Google Search and other search engines. SEO is one of the most cost effective and easiest ways to increase a brand’s exposure, visibility and reach. One of the most effective SEO […]

Even though Facebook has remained the most favored social networking site for most of the online users, Google+ has been fast catching the attention of SEO (Search Engine Optimization) experts due to its perceived effect on SEO rankings. And this is all due to Google Authorship. Google Authorship is where people can link their Google+ […]