Boost Conversion Rates through Psychology!

Human behavior is indeed a wonderful concept. Exploring the human mind has been done by numerous researchers, and their findings have tremendously helped a lot of industries around the globe. In the marketing industry, understanding how the human mind thinks has become one of the integral strategies for driving leads down the conversion funnel. Truth […]

April 9, 2016

Why and How to Write an Effective Blog Post Series

There’s more to wonderful world of blogging than just writing articles. A blog series is one way to up your game. Here is an all-inclusive guide to the benefits of and instructions for writing an effective blog post series. What are the Benefits of a Series in Blogging? There are immense benefits to posting more […]

April 2, 2016

Avoiding the Big Bounce: 7 Tips to Keep Your Website Bounce Rate in Check

A high bounce rate is often a conversion killer for most websites. However, just having a high bounce rate doesn’t mean your website is doing bad- a little bounce can mean you’re doing quite a few things right! This may lead you to ask what a good bounce rate is. While the average bounce rate […]

January 24, 2016

Psychology Based Copywriting Tricks for Your Landing Page

Landing page success is attributed to many factors, most involving a psychological approach to the copy and design. As a seasoned web professional, I can tell you that without a bit of understanding of how the human mind works, you will have a hard time creating engaging copy. Here are some of the tricks that […]

December 6, 2015

Your Actions After You’ve Published a Blog Post (writing it isn’t enough)

You’ve got your new blog up and you’re publishing posts, hopefully regularly. This doesn’t mean that you can just write, then sit back and relax. If this is all you do, you might notice that no matter how great the content is you won’t get many views, if any at all. To ensure that you […]

November 14, 2015

SEO Friendly WordPress Themes for Bloggers and Businesses

One of the great things about WordPress as a blogging platform is how you can customize your blog with themes, whether it’s a default theme, a custom one made by other designers, or your very own from scratch. While it’s easy to install and select your desired theme, not all themes are equal. For instance, […]

November 14, 2015

Don’t Piss Off Your Customer By Whoring Yourself To SEO

We all know SEO is important. You simply can’t afford to have your site sitting low in the search results while your competitor is flipping you the bird from the number one spot. But please, for the sake of all that is good and holy, STOP sacrificing your customers to the SEO gods! Sorry. It’s […]

October 19, 2015

10 SEO Conversion Tips for your e-Commerce website

Compared to traditional websites e-Commerce stores have less content per page. Given that search engines crawl, index, and rank every website using the same algorithms it becomes harder for stores to level with them on content alone. So how do you remain friendly with the bots and increase engagement and boost conversions on your eCommerce? […]

September 7, 2015
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