Tools and Tactics that will come handy to any SEO Professional

SEO is a dynamic field that keeps changing everyday with small algorithmic changes by Google. Needless to say then that is not easy to be a SEO professional. But having spent a good part of last decade in the industry and seeing Panda, Penguin, Possum etc being rolled out in front of my eyes, I […]

November 17, 2018

Has your website done enough to build trust with Google?

If you get into a relationship with someone, everything in that relationship is founded on trust. They trust that you tell them the truth, that it is factual and that you are credible. If you refer or recommend something to them, they will trust that the information you provide will improve their life experience. When […]

April 3, 2018

10 Most important Local SEO Ranking Factors

Your search engine rank determines the flow and frequency of visitors on your website. Ever wondered how your competitors manage to climb to the top ranks? They are on the first page results because they have invested in improving their Search Engine Optimization (SEO).SEO is what tells search engines that what you offer is relevant […]

March 14, 2018

The Key to Organic Growth in 2017

When it comes to digital marketing there is a variety of practices used, all with the intention of manufacturing an organic growth. How do you create something that is natural? That is the question that SEO professionals ask themselves every day. There are tried and tested methods used that work better for some businesses than […]

June 2, 2017

How Your Keyword Strategy Is Failing You (and How to Fix It)

The most common reasons for failure in the land of SEO are from using outdated techniques. The field has changed tremendously since the early search engines, with significant alterations each year. If your SEO practice isn’t keeping up with the latest techniques, it is likely that you are being left behind. Search Results Are Now […]

May 31, 2017

The Benefits of Great Testimonials

What is one of the first things you look at when researching a company online? It is probably reviews and testimonials. Potential customers want to know what other people have to say about their experiences with a brand. A testimonial page shows off your best features, but does so without making it look like you’re […]

March 14, 2017

Schema Markup – A Quick Guide

Schema markup is something that most website owners either aren’t familiar with, or they don’t believe it’s necessary for their websites.  This collaboration among the Google, Bing, Yandex, and Yahoo! search engines is a specific vocabulary that can be inserted into HTML code, that helps search engines provide more useful search results for internet users.  […]

February 19, 2017

How to Perform a Comprehensive an On-Site SEO Audit

There’s never been a better time to be a white hat SEO practitioner than now. Not only has Google gotten better at identifying web spam with the Panda and Penguin updates, it’s also become more adept at understanding entities and context with Hummingbird. Gone are the days when you could just mass up on content […]

October 30, 2016
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