What Could a Podcast Do for Your Business?
In the digital age of the smartphone, connecting with people all over the world is possible through myriad mediums. However, no other medium can give you the intimate, intellectual and niche connection that is found in a podcast. Podcasts, the digital children of the radio show, allow listeners to hear and discover subjects they care […]
How to Market to Generation X
Marketing is a finely tuned practice, and despite what some people think, there’s not a universal approach that’s guaranteed to work for all generations. People that are part of Generation X are in their mid-30s to late 40s, eager to spend money and represent a segment of the marketplace that spans millions of individuals. Despite […]
E-commerce Conversion Rates: Check These 5 Mistakes
E-Commerce Conversion rate is also called as metric of all metrics, simply because the goal for any and every E-commerce player remains to get maximum buyers from the traffic coming as passive browsers and boost the conversion rate. The average E-commerce conversion rate revolves typically around 2-3%. Despite all the trade-intelligence, marketing shrewdness, even touching […]
Which Marketing Strategy Is Right for My Business?
It’s the perpetual question: Which marketing strategy is most effective? Decades ago, the people who asked it dealt with a smaller number of platforms. Magazine advertisements, television spots and catalogs were among the most common. Now, figuring out the proper strategy is even harder, because not only do those traditional marketing strategies still exist, but […]
7 Ways to Design Better E-Commerce Stores in 2017
More consumers are shifting their spending online than ever before. Online shopping is certainly appealing as it offers numerous advantages. All it takes is a simple search and a few clicks, and you could have the latest products sent right to your doorstep without having to drive down to the store. Or better yet you […]
Why You Really Need to Reconsider Email Marketing
Social media has become the holy grail for marketers. Not only does it allow them to reach an exact demographic, it also allows them to speak directly to potential customers. So what about email marketing? This older tactic has been around since email first emerged, and it might not seem as effective, considering you have […]
9 Essential Tips When Utilizing Social Media Marketing
Social media has become an essential part of any marketing campaign. Social content has the potential to be a powerful force for building your brand. Here are nine tips to help you make the most of it. 1) Create a Plan Almost everyone uses social media. Your kid, your mom and even your neighbor’s dog […]
Email Marketing Tips for Different Industries
Email marketing allows you to connect with customers, keep people up to date about your business, provide clients with exclusive offers and help keep people engaged. Businesses in any industry can benefit from email marketing, but that doesn’t mean email marketing campaigns should be the same for every field. There are things that work amazingly […]