With over 2 billion active monthly users on its platform, Facebook has established itself as a juggernaut in the social media world. This is why for small businesses wishing to market their products or services, Facebook is an excellent platform to set up ads and campaigns. Although that may be the case, small businesses often […]

If you think that email marketing is dead, you might need to reconsider your views. Email marketing makes more sense now than ever before. The reason? There are more than 3.7 billion email users today, and this number is soon going to hit 4.3 billion by 2022. What’s more, email marketing is expected to provide […]

“Marketing made me do it.” Whilst this isn’t something you’ll ever admit to, it’s undeniable that are buying decisions are influenced by the adverts we watch, read and are exposed to. The very best marketers draw on a wealth of possible tricks, hooks and vulnerabilities uncovered through centuries of studies into human behaviour and repurposed […]

For those not in the know, affiliate marketing is a performance-based marketing strategy which rewards affiliates for every customer they send to their partner company’s online store. It is easy to think of this as a sketchy approach, especially since it has its origins in supplement and beauty product selling. But it has become one […]

Your brand identity is governed by two important factors namely brand awareness and customer based brand equity. Your brand is what your customers feel about you. Building a strong brand identity takes time, effort and perfect execution of strategies. The customer should be the focal point of every action so that your customer starts trusting […]

Instagram hashtags have been a thing for sometime and will likely continue so in 2019 and above. When you think of hashtags, Instagram and Twitter readily come to mind, Facebook too. The use of hashtags (originally called pound signs) online didn’t start until the late 1990s as they were used on IRC (Internet Relay Chat) […]

You have learned along the way just how important marketing is in the growth of your business, but perhaps you’ve never had the time or the inclination to look at just how effective email marketing can be. You’ve invested in paid ads, professionally written copy, and even video marketing, but there is something about email […]

Twenty years ago, social media wasn’t on the landscape of marketing tools. People were still focused on newspaper, radio and television advertising almost exclusively. In a short two decades, however, it has become one of the most important marketing tools businesses have. It’s much cheaper to advertise on social media than traditional platforms, and it’s […]