We live in a competitive, global marketplace where businesses must scramble if they want to thrive. If your marketing strategies aren’t smart and current, you risk losing out to any number of competitors. No longer do you compete with the shop across town, but you are competing with all similar stores in other countries, as […]

A product launch is something that needs to be thought out very carefully. There is no point in spending months or even years working on something to only rush the launch at the end and see your product fail. If you are going to have a successful launch, then there are certain things that you […]

In a nutshell, a unique selling proposition (USP) is what your company is about and what you stand for. A USP can help you stand out from the competition, because it gives like-minded consumers a cause to get behind alongside you. It can also be about what is unique or the value you provide. Don’t […]

Businesses with the best product or service will be most successful right? Wrong! In 2018 being the best at what you do is not enough. Start-ups and small to mid-sized businesses who haven’t adopted online marketing are feeling the pressure from those that have. Modern day marketing can be expensive, time-consuming and is no longer […]

When Instagram marketing is done correctly, it can be extremely powerful. One way that companies often attempt to get ROI from Instagram campaigns is by contracting Instagram influencers to promote their products. Here is a look at why Instagram influencers are so powerful and why companies have a lot to gain by hiring them to […]

So after long days of labor and sleepless nights, you’ve finally created an online course. Congratulations – you’ve joined the “knowledge commerce” revolution! However, that is just half of the battle. The real challenge lies in getting people to sign up. Before proceeding with any promotion, take time to define who exactly you are targeting […]

As a small business owner, you likely wear many hats. Marketing your business locally can be especially challenging given time and budget constraints. On top of that, the world of mobile marketing is moving so fast. In a recent RetailMeNot study, 54% of retailers said the mobile marketing technology evolves too quickly for their company […]

Social media is an ever-changing landscape. What works to help promote your company today might not work tomorrow or next week. However, there are some specific, time-tested techniques you can implement to help your company’s social media channels. These tried-and-true techniques aren’t likely to change anytime soon. Social networking is still growing. Experts estimate there […]