As a small business owner, you likely wear many hats. Marketing your business locally can be especially challenging given time and budget constraints. On top of that, the world of mobile marketing is moving so fast. In a recent RetailMeNot study, 54% of retailers said the mobile marketing technology evolves too quickly for their company […]

Social media is an ever-changing landscape. What works to help promote your company today might not work tomorrow or next week. However, there are some specific, time-tested techniques you can implement to help your company’s social media channels. These tried-and-true techniques aren’t likely to change anytime soon. Social networking is still growing. Experts estimate there […]

Introduction After many decades, people are still talking about buyer persona. It is unimaginable for any organization to neglect buyer personas considering its benefits. It does not matter if the organization is engaged in B2C or B2B marketing. Below are the definition of buyer persona and importance to your business and marketing strategies. What is […]

Getting unique traffic flowing to your website is one thing, but retaining your audience’s attention so they keep coming back is another. In fact, it’s just as important that you hook new visitors, too, so you can convert them into brand advocates. A brand advocate is essentially a loyal customer that continues to use and […]

The global economy has developed so much that there’s almost no scope for a single producer producing one of a kind of product. The day a company launches any innovative product some other company launches its replica at a comparatively lower price. Uniqueness in the market has become rare if not non-existent. Your Brand is […]

There are many aspects of advertising on the web, ranging from various advertising platforms to tools that help target a specific audience. Marketers that include web advertising in their campaign should have an understanding of the five tips below to get the most out of their web advertising on Google and beyond. Get Familiar With […]

It should come as no surprise that web marketing is an insanely valuable resource in your marketing toolbox. It’s cost effective and, when done right, can help you get a massive boost in your web traffic. We’ll help walk you through online marketing with our simple guide to getting more viewers to your website. Each […]

Nowadays, there are different Twitter analytics tools that help marketers with analyzing their Twitter data to determine whether their efforts on this platform are performing well. There are numerous values that are measured via these analytics tools. For Twitter, it’s a Tweet’s performance, hashtag data and retweet rates — basically more on how your client’s […]