Advertising on the Web: What Is Google Not Telling You?
There are many aspects of advertising on the web, ranging from various advertising platforms to tools that help target a specific audience. Marketers that include web advertising in their campaign should have an understanding of the five tips below to get the most out of their web advertising on Google and beyond. Get Familiar With […]
How to Bring More Viewers to Your Website
It should come as no surprise that web marketing is an insanely valuable resource in your marketing toolbox. It’s cost effective and, when done right, can help you get a massive boost in your web traffic. We’ll help walk you through online marketing with our simple guide to getting more viewers to your website. Each […]
Twitter Analytics: 5 Branding Insights to Look for
Nowadays, there are different Twitter analytics tools that help marketers with analyzing their Twitter data to determine whether their efforts on this platform are performing well. There are numerous values that are measured via these analytics tools. For Twitter, it’s a Tweet’s performance, hashtag data and retweet rates — basically more on how your client’s […]
Writing User Stories to Improve Your Brand Image
You started a business. You launched a great product that competes well with the offer of your competition. It’s solving an important problem your audience has. It comes at a cost-effective price. That’s not enough. Even if you have the perfect product and you come up with a nice campaign to launch it, there’s something […]
Why Referral Marketing Works
Referral marketing is a cost-effective way to get the word out about your products and attract new customers. If you’re looking to expand your business, you might be interested to know that about 65 percent of new business comes from referrals. That is nearly two-thirds of new business! If you really want to grow your […]
How to Create a Reliable Internet Marketing Strategy
Internet marketing strategy can be difficult to grasp. It seems like just as you finally understand how to appropriately marketing online, the rules change. With SEO algorithms, popular social media platforms and best forms of content always changing, you need to stay on top of internet marketing best practices. But creating a reliable internet marketing […]
What Could a Podcast Do for Your Business?
In the digital age of the smartphone, connecting with people all over the world is possible through myriad mediums. However, no other medium can give you the intimate, intellectual and niche connection that is found in a podcast. Podcasts, the digital children of the radio show, allow listeners to hear and discover subjects they care […]
How to Market to Generation X
Marketing is a finely tuned practice, and despite what some people think, there’s not a universal approach that’s guaranteed to work for all generations. People that are part of Generation X are in their mid-30s to late 40s, eager to spend money and represent a segment of the marketplace that spans millions of individuals. Despite […]