How to Highlight Your USP and Gain New Customers

In a nutshell, a unique selling proposition (USP) is what your company is about and what you stand for. A USP can help you stand out from the competition, because it gives like-minded consumers a cause to get behind alongside you. It can also be about what is unique or the value you provide. Don’t […]

May 23, 2018

Is your Business Losing the Online Marketing Battle?

Businesses with the best product or service will be most successful right? Wrong! In 2018 being the best at what you do is not enough. Start-ups and small to mid-sized businesses who haven’t adopted online marketing are feeling the pressure from those that have. Modern day marketing can be expensive, time-consuming and is no longer […]

April 30, 2018

Understanding the True Power of Instagram Influencers

When Instagram marketing is done correctly, it can be extremely powerful. One way that companies often attempt to get ROI from Instagram campaigns is by contracting Instagram influencers to promote their products. Here is a look at why Instagram influencers are so powerful and why companies have a lot to gain by hiring them to […]

April 24, 2018

5 Tips for Promoting Your Online Course

So after long days of labor and sleepless nights, you’ve finally created an online course. Congratulations – you’ve joined the “knowledge commerce” revolution! However, that is just half of the battle. The real challenge lies in getting people to sign up. Before proceeding with any promotion, take time to define who exactly you are targeting […]

April 14, 2018

6  Ways Small Business Retailers Can Use Text Message Marketing

As a small business owner, you likely wear many hats. Marketing your business locally can be especially challenging given time and budget constraints. On top of that, the world of mobile marketing is moving so fast. In a recent RetailMeNot study, 54% of retailers said the mobile marketing technology evolves too quickly for their company […]

April 12, 2018

6 Surefire Ways to Help Your Company’s Social Media Channels

Social media is an ever-changing landscape. What works to help promote your company today might not work tomorrow or next week. However, there are some specific, time-tested techniques you can implement to help your company’s social media channels. These tried-and-true techniques aren’t likely to change anytime soon. Social networking is still growing. Experts estimate there […]

March 20, 2018

What is buyer persona and why do you need it

Introduction After many decades, people are still talking about buyer persona. It is unimaginable for any organization to neglect buyer personas considering its benefits. It does not matter if the organization is engaged in B2C or B2B marketing. Below are the definition of buyer persona and importance to your business and marketing strategies. What is […]

February 25, 2018

How to Keep Your Audience’s Attention on Your Site

Getting unique traffic flowing to your website is one thing, but retaining your audience’s attention so they keep coming back is another. In fact, it’s just as important that you hook new visitors, too, so you can convert them into brand advocates. A brand advocate is essentially a loyal customer that continues to use and […]

February 10, 2018
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