5 Tips on Better Employer Branding for SaaS Companies
In the world of software and technology, talent shortages are an increasingly significant problem for business leaders. Tech is evolving at a phenomenal pace, but we don’t have enough skilled people to fill all the gaps in growing companies. While many managers assume that the easiest way to attract attention is with bigger paychecks, your […]
9 Ways to Increase Traffic to Your Website
These days, everyone has a website. But if you’re a business owner, entrepreneur, or marketer, you’re probably wondering how to get more people visiting your website. How can you attract more customers and clients? Luckily, there are a number of things you can do. 1. Participate in Social Media Social media drives a great deal […]
5 Best Resources To Become a Better Marketer
Building a strong marketing platform is the key to building a successful business. Creating a stir for your product or business is what reels customers/partners in. Oftentimes, it is challenging to market correctly. Marketing involves an intense amount of focus on the details of a business. It is not an easy trade to perfect but […]
Evolution of email marketing
When you think back 15 years, you touch down in 2002, where the leading mobile phone was Nokia and iPod was in its first generation. Email was starting to get more widespread use, growing in popularity and becoming a marketing force of nature. It was the early 00s where marketing teams realised that email marketing […]
Why Should Business Owners Learn More About Digital Marketing?
Now that digital marketing is on the rise, business owners, whether big or small must take advantage of this phenomenon. Digital marketing is essential in promoting the business’ products and/or services in order to gain brand awareness and revenue. However, if a small-scale business will use this, they will be constrained with only limited resources […]
How to Create Perfect Logo for Your Brand?
Branding is a marketing practice under which a business focuses on building a name and symbol that is easily recognizable by the audience. Having a good branding not only helps a business in making an indelible impression on its visitors but also allows them to understand what to expect from the business. Why is Branding […]
7 Content Marketing Tips to Improve Your Brand Image
The only way you can communicate with your consumer is via the content posted on your brand’s top domains. This includes your website and its blog, social media channels, and any other referral method such as podcasts. Without content marketing tactics, your digital marketing campaign might fall flat, allowing your brand to suffer and fumble […]
8 Budget-Friendly Facebook Marketing Tips For Starting Businesses
With over 2 billion active monthly users on its platform, Facebook has established itself as a juggernaut in the social media world. This is why for small businesses wishing to market their products or services, Facebook is an excellent platform to set up ads and campaigns. Although that may be the case, small businesses often […]