How Can Social Media Shape My Business?
Twenty years ago, social media wasn’t on the landscape of marketing tools. People were still focused on newspaper, radio and television advertising almost exclusively. In a short two decades, however, it has become one of the most important marketing tools businesses have. It’s much cheaper to advertise on social media than traditional platforms, and it’s […]
Small Businesses Without a Social Media Presence Are Missing Out
If social media seems like a big waste of time to you, you’ll want to sit up and take notice of some of the statistics that state otherwise. Small businesses that fail to add social media to their marketing repertoire miss out on potential revenue and leads. Even if you only invest a little time […]
The Dark Art of Narconomics
I value criminal minds. I hold the contention that criminals should be the thriftiest, most creative, quickest, and most flexible people, for at a moment’s notice things can go awry. Tom Wainwright’s Narconomics: How to Run a Drug Cartel (2017), is an amazing book that I recommend all contrarian business leaders purchase. He expanded upon […]
How Can Your Small Business Use Seasonal Branding?
We live in a competitive, global marketplace where businesses must scramble if they want to thrive. If your marketing strategies aren’t smart and current, you risk losing out to any number of competitors. No longer do you compete with the shop across town, but you are competing with all similar stores in other countries, as […]
How to Have the Perfect Product Launch
A product launch is something that needs to be thought out very carefully. There is no point in spending months or even years working on something to only rush the launch at the end and see your product fail. If you are going to have a successful launch, then there are certain things that you […]
How to Highlight Your USP and Gain New Customers
In a nutshell, a unique selling proposition (USP) is what your company is about and what you stand for. A USP can help you stand out from the competition, because it gives like-minded consumers a cause to get behind alongside you. It can also be about what is unique or the value you provide. Don’t […]
Is your Business Losing the Online Marketing Battle?
Businesses with the best product or service will be most successful right? Wrong! In 2018 being the best at what you do is not enough. Start-ups and small to mid-sized businesses who haven’t adopted online marketing are feeling the pressure from those that have. Modern day marketing can be expensive, time-consuming and is no longer […]
Understanding the True Power of Instagram Influencers
When Instagram marketing is done correctly, it can be extremely powerful. One way that companies often attempt to get ROI from Instagram campaigns is by contracting Instagram influencers to promote their products. Here is a look at why Instagram influencers are so powerful and why companies have a lot to gain by hiring them to […]