Marketing psychology: 7 secret hooks that influence how we buy

“Marketing made me do it.” Whilst this isn’t something you’ll ever admit to, it’s undeniable that are buying decisions are influenced by the adverts we watch, read and are exposed to. The very best marketers draw on a wealth of possible tricks, hooks and vulnerabilities uncovered through centuries of studies into human behaviour and repurposed […]

January 29, 2019

Trends in Affiliate Marketing You Should Know in 2019

For those not in the know, affiliate marketing is a performance-based marketing strategy which rewards affiliates for every customer they send to their partner company’s online store. It is easy to think of this as a sketchy approach, especially since it has its origins in supplement and beauty product selling. But it has become one […]

January 28, 2019

5 Simple Tips to Expand Your Brand Identity

Your brand identity is governed by two important factors namely brand awareness and customer based brand equity. Your brand is what your customers feel about you. Building a strong brand identity takes time, effort and perfect execution of strategies. The customer should be the focal point of every action so that your customer starts trusting […]

January 17, 2019

5 Smarter Ways to Use Instagram Hashtags in 2019

Instagram hashtags have been a thing for sometime and will likely continue so in 2019 and above. When you think of hashtags, Instagram and Twitter readily come to mind, Facebook too. The use of hashtags (originally called pound signs) online didn’t start until the late 1990s as they were used on IRC (Internet Relay Chat) […]

January 4, 2019

3 Ways to Grow Your Business with Email Marketing

You have learned along the way just how important marketing is in the growth of your business, but perhaps you’ve never had the time or the inclination to look at just how effective email marketing can be. You’ve invested in paid ads, professionally written copy, and even video marketing, but there is something about email […]

November 28, 2018

How Can Social Media Shape My Business?

Twenty years ago, social media wasn’t on the landscape of marketing tools. People were still focused on newspaper, radio and television advertising almost exclusively. In a short two decades, however, it has become one of the most important marketing tools businesses have. It’s much cheaper to advertise on social media than traditional platforms, and it’s […]

October 27, 2018

Small Businesses Without a Social Media Presence Are Missing Out

If social media seems like a big waste of time to you, you’ll want to sit up and take notice of some of the statistics that state otherwise. Small businesses that fail to add social media to their marketing repertoire miss out on potential revenue and leads. Even if you only invest a little time […]

August 12, 2018

The Dark Art of Narconomics

I value criminal minds. I hold the contention that criminals should be the thriftiest, most creative, quickest, and most flexible people, for at a moment’s notice things can go awry. Tom Wainwright’s Narconomics: How to Run a Drug Cartel (2017), is an amazing book that I recommend all contrarian business leaders purchase. He expanded upon […]

August 5, 2018
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