It’s hard to compete with the experience visitors have on physical retail stores. The opportunity they have to touch, to try and evaluate a product gives them a big advantage over online stores. Most brands tend to sell in both channels, however, brands that sell exclusively online need to compete with other merchants based on […]

One of the first things a shopper observes (whether they realize it or not) is the overall appearance of your site. A professional looking, well organized e-commerce site puts users at ease. They will get the impression some thought, and consideration was put into its presentation. This, in turn, helps them feel more secure shopping […]

E-Commerce Conversion rate is also called as metric of all metrics, simply because the goal for any and every E-commerce player remains to get maximum buyers from the traffic coming as passive browsers and boost the conversion rate. The average E-commerce conversion rate revolves typically around 2-3%. Despite all the trade-intelligence, marketing shrewdness, even touching […]

More consumers are shifting their spending online than ever before. Online shopping is certainly appealing as it offers numerous advantages. All it takes is a simple search and a few clicks, and you could have the latest products sent right to your doorstep without having to drive down to the store. Or better yet you […]

The heart of any E-Commerce site its product pages. An e-commerce site is nothing without the products that it offers its visitors. The pages where these products are placed, are just as important. It is vital that your product pages are strategized so that you can boost your conversion. Yes, it all comes down to […]

Without a doubt, Google’s name and brand are among the most recognized in the world. An association with Google almost automatically guarantees consumer trust, because most people know about the company’s stringent quality control procedures. If you’re an online merchant, there are many compelling reasons to apply for the Google Trusted Store status. Thanks to […]

There’s never been a better time to be a white hat SEO practitioner than now. Not only has Google gotten better at identifying web spam with the Panda and Penguin updates, it’s also become more adept at understanding entities and context with Hummingbird. Gone are the days when you could just mass up on content […]

Compared to traditional websites e-Commerce stores have less content per page. Given that search engines crawl, index, and rank every website using the same algorithms it becomes harder for stores to level with them on content alone. So how do you remain friendly with the bots and increase engagement and boost conversions on your eCommerce? […]