Convert Your Words Into Money: 9 Copywriting Tips To Boost Your Conversions

There are thousands of ways you can increase your website conversion rates. But, the most efficient and inexpensive way to do that is through your content. Your words play an important role in interacting with your visitors throughout every part of the sales process. Even with a small tweaks to your web content, you can […]

July 30, 2016

The Emerging Trend of Voice Search and Its Effects in The Playing Field of SEO

Voice Search is emerging hastily and it is actively influencing the future of SEO. It is even seen to change the way SEO techniques were adopted in the mobile era. Whilst Google’s current mobile update fairly put focus on the significance of having mobile-optimized pages, it is also vitally essential for marketers to look at […]

May 17, 2016

What to Write in Your Autoresponder to Get More Traffic

Your autoresponder is that invaluable system in your email marketing platform that will allow you to send a series of pre-written messages to customers and subscribers over a set period of time. This system will save you a ton of time and energy. It can only serve you, though, if you know what to write. […]

April 27, 2016

Boost Conversion Rates through Psychology!

Human behavior is indeed a wonderful concept. Exploring the human mind has been done by numerous researchers, and their findings have tremendously helped a lot of industries around the globe. In the marketing industry, understanding how the human mind thinks has become one of the integral strategies for driving leads down the conversion funnel. Truth […]

April 9, 2016

Why and How to Write an Effective Blog Post Series

There’s more to wonderful world of blogging than just writing articles. A blog series is one way to up your game. Here is an all-inclusive guide to the benefits of and instructions for writing an effective blog post series. What are the Benefits of a Series in Blogging? There are immense benefits to posting more […]

April 2, 2016

Psychology Based Copywriting Tricks for Your Landing Page

Landing page success is attributed to many factors, most involving a psychological approach to the copy and design. As a seasoned web professional, I can tell you that without a bit of understanding of how the human mind works, you will have a hard time creating engaging copy. Here are some of the tricks that […]

December 6, 2015

6 Secrets to Writing Evergreen Content

Everyone is always looking for something timeless, a way to stay fresh in a world filled with obsolescence. They say that everything under the sun has a beginning and an end, yet we’re obsessed with the things that last. Humanity is entranced by immortality, because it’s perpetually out of reach. Benjamin Franklin famously exclaimed that […]

March 17, 2014

Writers Take Note: Principles of Design 101

Being a freelance writer for many years now, I have worked on my fair share of projects with all sorts of people. My role may have been to produce the content of the piece, but that was only one piece of the puzzle. There were also web designers, graphic designers, strategists and more, all with […]

July 29, 2012