Email Disclaimers: Should You Bother with Them?
Working as a freelancer effectively means that you are the person responsible to see that every aspect of your job is taken care of – even if you sometimes turn to the services of other professionals for a little help in carrying the load. One of the areas that you absolutely cannot afford not to […]
How to write a Marketing Essay
Having a well-researched marketing article can provide great benefit to the recipient, especially if there is an in-depth market analysis required. There are a wide variety of “types” of marketing essays, however, for today; we’ll be focusing on the basics of creating a compelling marketing article. Within your document, you’ll want to focus on several […]
What Should Be Included on an About Page?
Once people land on an About page, they want to know more about what a company does and what makes that business stand out from competitors. Coming up with the content for an About page might seem difficult at first, but it’s a lot easier if you include the crucial elements discussed below. An Intriguing […]
The Benefits of Great Testimonials
What is one of the first things you look at when researching a company online? It is probably reviews and testimonials. Potential customers want to know what other people have to say about their experiences with a brand. A testimonial page shows off your best features, but does so without making it look like you’re […]
How to Provide Optimal Service on the Web
If you want to connect with your audience, especially when it comes to web content, you have to give something back to them. Reward customers for time they invest. Smart, successful companies, have been doing this for a while. They give back to customers through exclusive deals and promotions, or by offering free eBooks, other content […]
Cliffhangers made Easy
Q: “How do you keep someone in suspense?” No, I haven’t started telling jokes, but I do have some tips on how to keep your readers on their toes. You see, just because you wrote a catchy headline and a witty introduction, it doesn’t mean your job is done. You need to hook readers, stimulate […]
How to Design the Best Seasonal Content and Make It Relevant
‘Tis the season! Whether it’s the winter months with Christmas around the corner or peak beach season during summertime, any good content strategy utilizes seasonal content as a way to increase readership. Now it’s time to take that seasonal content to the next level. A number of brands go all-out with the seasonal content. Surely […]
Here are some Tips on Re-Purposing Old but Good Content
Most of us have handled information or even read articles or even blogs which have proved to be too boring maybe because they seem out-of-date and irrelevant. Well, you do not have to worry any more since repurposing the content is all you need. Remodeling or repurposing of content simply involves modifying already existing content […]