Why You Really Need to Reconsider Email Marketing

Social media has become the holy grail for marketers. Not only does it allow them to reach an exact demographic, it also allows them to speak directly to potential customers. So what about email marketing? This older tactic has been around since email first emerged, and it might not seem as effective, considering you have […]

January 14, 2017

9 Essential Tips When Utilizing Social Media Marketing

Social media has become an essential part of any marketing campaign. Social content has the potential to be a powerful force for building your brand. Here are nine tips to help you make the most of it. 1) Create a Plan Almost everyone uses social media. Your kid, your mom and even your neighbor’s dog […]

January 5, 2017

A Guide to a Better E-Commerce Product Page

The heart of any E-Commerce site its product pages. An e-commerce site is nothing without the products that it offers its visitors. The pages where these products are placed, are just as important. It is vital that your product pages are strategized so that you can boost your conversion. Yes, it all comes down to […]

December 17, 2016

Freelancers: Tax Deductions You Might Be Missing

If you’re a 1099 worker or small business owner, you must either have a firm grasp of the tax code or the assistance of a qualified accountant to not only stay in compliance with IRS rules, but to retain as much of your earnings as possible. Knowing about all the available credits and deductions is […]

December 11, 2016

Email Marketing Tips for Different Industries

Email marketing allows you to connect with customers, keep people up to date about your business, provide clients with exclusive offers and help keep people engaged. Businesses in any industry can benefit from email marketing, but that doesn’t mean email marketing campaigns should be the same for every field. There are things that work amazingly […]

December 11, 2016

Why Should You Be a Google Trusted Store

Without a doubt, Google’s name and brand are among the most recognized in the world. An association with Google almost automatically guarantees consumer trust, because most people know about the company’s stringent quality control procedures. If you’re an online merchant, there are many compelling reasons to apply for the Google Trusted Store status. Thanks to […]

November 6, 2016

How the Cost of Data Breaching is Increasing Worldwide

Data breaches are one of the worst things that can happen to a company, especially when that company deals in sensitive information. No matter whether credit cards or patient information are breached, the cost to the company is real and comes in the form of lost trust and money. Protecting databases from determined hackers should […]

September 27, 2016

Why You Should Market to College Students

The goal of any business is to grow and to provide goods and services while maximizing its profit margin. Of course, they need consumers to sell those goods and services to, and fewer consumers than you’d think will simply wander through a business’s doors out of the blue. This is where marketing comes into play. […]

August 21, 2016
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