Which Marketing Strategy Is Right for My Business?

It’s the perpetual question: Which marketing strategy is most effective? Decades ago, the people who asked it dealt with a smaller number of platforms. Magazine advertisements, television spots and catalogs were among the most common. Now, figuring out the proper strategy is even harder, because not only do those traditional marketing strategies still exist, but […]

March 8, 2017

How to Provide Optimal Service on the Web

If you want to connect with your audience, especially when it comes to web content, you have to give something back to them. Reward customers for time they invest. Smart, successful companies, have been doing this for a while. They give back to customers through exclusive deals and promotions, or by offering free eBooks, other content […]

January 30, 2017

Real-Time Financial Data and How It Could Help Your Business

We live in an increasingly data-driven world and the scope of what can be gleaned about routine interactions and business processes continues to grow with each day that passes. With good reason, much of the focus when it comes to ideas around deploying data for strategic business purposes has lingered particularly on efficiency gains and […]

January 14, 2017

Why You Really Need to Reconsider Email Marketing

Social media has become the holy grail for marketers. Not only does it allow them to reach an exact demographic, it also allows them to speak directly to potential customers. So what about email marketing? This older tactic has been around since email first emerged, and it might not seem as effective, considering you have […]

January 14, 2017

9 Essential Tips When Utilizing Social Media Marketing

Social media has become an essential part of any marketing campaign. Social content has the potential to be a powerful force for building your brand. Here are nine tips to help you make the most of it. 1) Create a Plan Almost everyone uses social media. Your kid, your mom and even your neighbor’s dog […]

January 5, 2017

A Guide to a Better E-Commerce Product Page

The heart of any E-Commerce site its product pages. An e-commerce site is nothing without the products that it offers its visitors. The pages where these products are placed, are just as important. It is vital that your product pages are strategized so that you can boost your conversion. Yes, it all comes down to […]

December 17, 2016

Freelancers: Tax Deductions You Might Be Missing

If you’re a 1099 worker or small business owner, you must either have a firm grasp of the tax code or the assistance of a qualified accountant to not only stay in compliance with IRS rules, but to retain as much of your earnings as possible. Knowing about all the available credits and deductions is […]

December 11, 2016

Email Marketing Tips for Different Industries

Email marketing allows you to connect with customers, keep people up to date about your business, provide clients with exclusive offers and help keep people engaged. Businesses in any industry can benefit from email marketing, but that doesn’t mean email marketing campaigns should be the same for every field. There are things that work amazingly […]

December 11, 2016
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