Designing your own website can be a lot of fun. You get to choose the content, the domain name and the layout. However, creating a website takes a lot of hard work (especially if you try and do your own Search Engine Optimization) to the point where most people get frustrated and give up. This can have negative consequences on the look of your website and especially your homepage. Maybe the vision was good but the execution was not up to the task, so what is one to do?
Here are seven ways to help you get your homepage off the ground and looking great:
Spice up your homepage up by featuring quality articles, product reviews or pictures. This has the two fold effect of keeping your loyal users engaged as well as attracting new users to your site. This will also improve your SEO by making search engines like Google happy.
Always experiment with new ways of engaging people with your homepage. Try music or animation, or even a short video. Never be bland or generic, new websites need to make a big splash on the crowded online marketplace.
Keep in mind, creative doesn’t mean bizarre or extraordinary. Most of the time, it is keeping things simple.
Your homepage will need several links in order for people to be able to navigate your site. However, make sure the links you include are relevant to your website. Keep the links focused and easy to understand. A link titled ‘About’ is easy to understand because it’s clean and simple. A link containing more than seven words is too loaded and unfocused.
The best way to create a great looking homepage is to avoid clutter. Big websites, like Amazon, have a massive client base. People will keep going to the site no matter how busy the homepage is. You don’t have that luxury. Keep the homepage clean and simple for now.
It might be tempting to stuff your homepage full of information so people have everything at their fingertips. However, it can be pretty off putting for people when they are faced with a dozen scrollbars full of content. It can be so daunting that they quickly lose interest and leave your site, so save the content for the inner pages.
Don’t let your homepage lag behind the times. Make sure your homepage receives regular updates to keep people interested. Of all pages that need to be refreshed periodically, your homepage takes precedent because it’s the first thing people will see.
You want your website, and especially your homepage, to aesthetically match what you’re trying to sell. If you have a site that features classical music, make sure your homepage isn’t covered with barbed wire graphics. Make sure you register with a robust web hosting service, as they usually provide you with the tools to easily customize your site.
Your homepage is the first thing that people see when they click on your site, and with these seven tips you can make a great looking homepage that is sure to gain a lot of traffic. Now that you’ve just gained plenty of knowledge on homepages, don’t forget to have a unique 404 page as well!