When Instagram marketing is done correctly, it can be extremely powerful. One way that companies often attempt to get ROI from Instagram campaigns is by contracting Instagram influencers to promote their products. Here is a look at why Instagram influencers are so powerful and why companies have a lot to gain by hiring them to […]

Creating and writing a blog is a great way to inform or educate your readers, engage visitors on your website, and promote your services and products. But what if you’ve been blogging for a while and your readership and sales are weak? What can be done? Here are five common, easily identifiable, and correctable potential […]

One of the keys to great customer service is knowing your audience and who they are. The more you know about them, the better sales, service, and follow up you can provide. However, the days of personal interactions with your customer at the sales counter have gone to the digital age. However, along with that […]

So after long days of labor and sleepless nights, you’ve finally created an online course. Congratulations – you’ve joined the “knowledge commerce” revolution! However, that is just half of the battle. The real challenge lies in getting people to sign up. Before proceeding with any promotion, take time to define who exactly you are targeting […]

As a small business owner, you likely wear many hats. Marketing your business locally can be especially challenging given time and budget constraints. On top of that, the world of mobile marketing is moving so fast. In a recent RetailMeNot study, 54% of retailers said the mobile marketing technology evolves too quickly for their company […]

Sliders became a trend and suddenly started popping up in the headers of sites everywhere. It makes a lot of sense for an e-commerce brand that might want to highlight a variety of products. It also keeps the page moving rather than static. Sliders are one of the most widely used elements on websites. However, […]

Selecting the right software is crucial for the success of your webinar. Skype, GoToWebinar, Click Meeting, ReadyTalk and Google+ Hangouts are some of the most popular webinar platforms in the market. With all the options available, finding the right one for your needs can be quite mind-boggling. Here are some of the factors to consider […]

If you are reading this, the chances are you have questions on universal life insurance (UL). Often regarded as the “thinking person’s life insurance policy,” IUL is effectively an amalgamation between a term life insurance policy and a cash value account. What this means to the layman is that – aside from holding policy documents […]